Businesses "Racing" to launch Tet products to the market

The 2026 Lunar New Year goods market in Ho Chi Minh City has started early. Consumer goods, confectionery, and processed food manufacturers are speeding up preparations for supply, with the goal of ensuring enough goods and keeping prices stable in the context of high input costs.

Businesses "race" to launch Tet products to the market.

Since the beginning of November, many factories have increased production and proactively launched products to distribution and retail channels, quickly and early anticipating the year-end market purchasing power. Ho Chi Minh City is a very large market, which means high competition, requiring businesses to research consumer tastes and shopping trends, thereby developing products and distribution channels accordingly. It is forecasted that this year's purchasing power will increase sharply in the gift basket segment, with many units expecting a 30% increase in revenue from this segment.

According to the Ho Chi Minh City Food and Foodstuff Association, this year Vietnamese goods are at an advantage as consumers return to prioritizing domestic products, especially products with beautiful packaging, high quality, transparent origin and guaranteed food hygiene and safety.

Vietnamese enterprises’ proactive production, preparation of goods and early cost control will help stabilize the Tet market this year, limiting local “price fever” or shortages. The Ho Chi Minh City Department of Industry and Trade will soon implement a series of activities, from price stabilization to stimulating consumption.

Source: https://quangngaitv.vn/doanh-nghiep-chay-dua-tung-hang-tet-ra-thi-truong-6509889.html