To be able to complete the target in the spirit of Resolution 226/NQ-CP issued by the Government with a new growth milestone for the whole country of 8.3%-8.5% GDP, including the tourism industry, businesses revealed that it is really a great and challenging pressure.
However, entering the era of national development, in the post-merger context, localities have more space for development, more room, more opportunities, Chairman of the Da Nang Tourism Association, Chairman of the Vietnam Tourism Association, Mr. Cao Tri Dung affirmed that businesses have been actively taking action with strong plans to soon "reach the finish line" in the spirit of the Prime Minister's direction.
Actions of the business community
- How should Vietnamese tourism businesses act to achieve the goals in the spirit of Resolution 226/NQ-CP, including the tourism industry, sir?
Mr. Cao Tri Dung: Vietnam tourism is witnessing a very important moment, when we receive great support from the Government, the Prime Minister , all ministries and branches to enter a new era as a country with regional competitiveness, with a scale and development speed among the top countries.
We have Resolution 226 of the Government, which sets a very big target for the tourism industry: by 2025, we strive to welcome 25 million international visitors and 150 million domestic visitors. This number puts a lot of pressure on the tourism industry and the business community.
The Vietnam Tourism Association has quickly deployed and taken drastic actions to mobilize resources from all enterprises under the association, from all localities to quickly put the Resolution into practice and maximize the implementation of this extremely difficult goal. In particular, the Vietnam Tourism Association is one of the pillars to deploy activities for the remaining 4 months of 2025 in accordance with the action program issued by the Vietnam Tourism Association.
Accordingly, we will first quickly deploy a series of survey teams from key markets to Vietnam, immediately deploying 7 survey rounds from Northeast Asia, Southeast Asia, from Europe, Australia, the US to localities with complete product systems. I assess these are markets with high policy sensitivity suitable for our main destinations. Through international travel agencies, we can bring new products and new policies to the global market.
Second, we will organize a series of national and local promotional events, including the MICE EXPO event held from September 25-27 in Hanoi. Then, on October 15-16 is the Da Nang International Tourism Festival, we will invite more than 100 international businesses, more than 200 domestic travel businesses, including the world's largest e-commerce tourism platforms to participate.
At that festival, we introduced stimulus products and products that promote the Government's policies to the international community. This is an effort to deeply exploit some markets with high policy sensitivity in the remaining months of 2025, helping to rapidly increase the source of visitors to the Vietnamese market.
After that, we will co-host with Quang Ninh to organize the Vietnam Travel Festival, scheduled to take place in late October and early November. This is a forum for us to exchange and form specialized products, targeting markets with the potential to be exploited quickly as well as implementing promotion plans for domestic and foreign travel agencies.
In addition, from now until the end of the year, we will also host promotional delegations to key markets such as Malaysia and Korea, and invite Famtrip delegations, international media agencies, and Kols to Vietnam and other localities with major activities and events to attract visitors.
Thus, with very specific actions, responding to the national action program, travel businesses across the country have proactively built action plan contents, contributing to the best implementation of Resolution 226 of the Government.
- So does Da Nang have an action plan in the last months of the year to achieve the common goal, when this "livable city" is considered one of the leading localities in the country in tourism development, and now after the merger has more room for growth?
Mr. Cao Tri Dung: Da Nang in the new era with wider development space, greater potential, and more opportunities is becoming one of the tourist centers of the country and Southeast Asia.
In the first eight months of the year, Da Nang welcomed nearly 5 million international visitors and nearly 8 million domestic visitors, playing a huge role in the national tourism growth and sustainability target. This figure accounts for about 30% of international visitors to Vietnam. In the remaining months of 2025, Da Nang sets a very high growth target to respond to the action program of the Vietnam Tourism Association as well as Resolution 226 of the Government.
We aim to welcome about 18 million visitors by 2025, of which 8 million will be international visitors and 11 million will be domestic visitors staying in Da Nang. This is a very challenging target as there is not much time left in 2025, many activities have been implemented in the main markets since the beginning of the year and the policy changes for some markets are not too big.
Therefore, in addition to responding to the general activities of the Vietnam Tourism Association, the National Tourism Administration, and the Government, Da Nang has proactively implemented its own activities.
We have the Da Nang Tourism Festival, Da Nang Tourism Stimulus Program 2025, which will be implemented from August 30 to September 30, and from December 1 to December 31 to promote deeply into many markets with completely new products that have never been seen before, such as introducing tens of thousands of Culinary Passports, Heritage Passports, and Event Passports for visitors to Da Nang.
We also promote deeply on many channels, both B2B for domestic and foreign travel partners, and on social platforms to directly exploit B2C customer sources through the OTA system (online travel agents) with large customer files, and direct exploitation channels of Da Nang city and businesses in the area.
We are proactively promoting to highly sensitive markets, including the Philippines, Indonesia, India, Taiwan (China) with promotion programs that will be implemented intensively from now until the end of the year. Hopefully, Da Nang together with the whole country, local associations, together with the Vietnam Tourism Association will successfully achieve the very pressured target set by the Government in Resolution 226.
Vietnam tourism faces stressful and challenging goals
- With the current situation, 2025 is less than 4 months away and the tourism industry must attract 11 million visitors if it wants to complete the goal. Do you think this goal is feasible?
Mr. Cao Tri Dung: I consider the target to be extremely challenging. Tourism is one of the industries where policy sensitivity requires a certain amount of time, especially in distant markets such as Europe, Australia, and the US, where tourists often plan their trips 6 months to 1 year in advance.
Therefore, we have divided our activities and events to help businesses best implement Resolution 226 of the Government. From now until the end of the year, we will focus on promoting nearby markets with high policy sensitivity with special stimulus products to quickly increase customer sources.
In particular, South Korea, China, Japan, Taiwan (China), the Philippines, Indonesia, Malaysia, Thailand, Singapore, and India are the markets that are likely to attract a large number of visitors from now until the end of the year. We hope that these markets will help increase the number of visitors to Vietnam by about 20-30% compared to the same period. For markets further away, with longer policy penetration, we hope that from November to December, the number of visitors to Vietnam will increase by 15% compared to the same period.
Thus, each month we must welcome 2.5-2.57 million international visitors to hope to approach the Government's target of 25 million visitors, a very challenging target for the entire industry.
- The target is pressure, however we see that in the recent low season, international tourists still flock to Vietnam. In your opinion, which policies have had and are having a direct impact on this result?
Mr. Cao Tri Dung: It can be said that our policies are correct and on target, in line with the wishes of the business community, and in line with the needs of most regions. The Government has quickly expanded visa exemption policies, policies to increase the length of stay, and special visa incentives for VIP groups such as experts, scientists, heads of state, etc. coming to Vietnam.
The penetration of the policy for 2025 is very clear. We have recorded growth from a number of markets with relaxed visa policies. It can be said that the impressive growth in the number of visitors in 2025 benefits partly from the Government's policy, partly from the dynamism of central and local promotion agencies, and partly from the initiative of businesses.
In particular, businesses have grasped market trends, deployed specific stimulus products, along with localities, along with major policies of ministries, departments, branches as well as the Vietnam Tourism Association and correctly identified markets with preferential policies to deploy products.
Therefore, I consider our policies to be extremely necessary, a support and launching pad for the development of Vietnam tourism in 2025 and the following years. The continued expansion of the visa policy as announced recently, along with Resolution 226 of the Government, will continue to be effective in the remaining months of this year and especially from 2026.
According to experts and the business community, the policy penetration will begin to have better effects, especially in distant markets that will grow from 2026. In 2026, the growth target will certainly be achieved when we have time to prepare more carefully, thoroughly and effectively.
- Thank you for sharing./.
Source: https://www.vietnamplus.vn/doanh-nghiep-du-lich-len-ke-hoach-hanh-dong-truoc-muc-tieu-ap-luc-tu-chinh-phu-post1067549.vnp
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