Tay Ninh businesses learn how to 'command' AI to sell products

DNVN - At the conference organized by the Ministry of Industry and Trade on October 7, many businesses and business households in Tay Ninh were instructed on how to exploit AI in brand building and business optimization on e-commerce platforms.

The conference on training and developing human resources for e-commerce in Tay Ninh province with the theme "Application of AI to develop brands and support businesses on digital platforms" on October 7 is part of a series of training programs implemented by the Center for Development of E-commerce and Digital Technology (eComDX) - Ministry of Industry and Trade to improve digital transformation capacity and competitiveness for local businesses.

Speaking at the conference, Mr. Tran Dang Tien - Deputy Director of Tay Ninh Department of Industry and Trade affirmed that e-commerce has become an inevitable trend and the optimal choice in modern business activities.

According to statistics, by the end of September 2025, the total sales of booths in Tay Ninh on major platforms such as Shopee, TikTok Shop, Lazada reached more than 2,019 billion VND, with more than 15 million products sold from 5,300 booths. Compared to the same period last year, sales increased dramatically by 149.7% and the number of products sold increased by 75.9%.

"These figures show the great potential of local businesses in taking advantage of digital platforms to expand their consumer markets," Mr. Tien emphasized.

According to Mr. Tien, this training conference is an opportunity to equip businesses with practical knowledge and skills, especially how to apply AI in production, business and management, helping Tay Ninh businesses confidently enter the digital age.

Students practice designing images and videos to promote products using AI at the conference.

Providing a panoramic picture, Mr. Cao Qui Long - Lecturer at eComDX Center said that e-commerce is playing a pioneering role, a pillar promoting the global digital transformation process.

Statistics show that global e-commerce revenue in 2025 is expected to reach 6.86 trillion USD. In Vietnam, the market is also booming, with a scale of about 25 billion USD in 2024 and a growth rate of more than 25%, ranking in the top 10 fastest growing countries in the world. It is expected that by 2025, the market size could reach 35 billion USD.

Mr. Long also pointed out trends that are shaping the retail industry such as M-Commerce (mobile commerce), Social Commerce (selling via social networks), Live Shopping, and green e-commerce, requiring businesses to constantly update to avoid falling behind.

The focus of the conference was the role of Artificial Intelligence (AI) – a technology that is creating a turning point in all business activities. With the global AI market forecast to reach more than 1,811 billion USD by 2030, grasping and applying this technology is no longer an option but a mandatory requirement.

Mr. Cao Qui Long analyzed that AI brings many great values. Accordingly, AI helps automate processes, save time and costs. Supports quick and accurate decision making based on big data analysis. AI helps personalize customer experience, supports 24/7 care via chatbot. At the same time, optimizes operations such as inventory prediction, adjusts selling prices and promotions as well as automatically creates content, from product images, promotional videos to detailed descriptions.

However, Mr. Long also noted that businesses need to approach AI responsibly, focusing on issues of ethics, data security and customer privacy.

At the event, Mr. Long directly guided students on the core skills to work with AI – writing effective prompts. He shared eight golden rules for giving commands to AI, emphasizing the need to provide clear context, specific tasks, appropriate tone and desired output format. Students were able to practice on-site using AI tools to design images, create product promotion videos and automate marketing plans.

Through the training session, Tay Ninh businesses were equipped with basic knowledge and practical skills, ready to apply AI to create competitive advantages, improve business efficiency and make strong breakthroughs in the digital market.

Moonlight

Source: https://doanhnghiepvn.vn/chuyen-doi-so/doanh-nghiep-tay-ninh-hoc-cach-ra-lenh-cho-ai-de-ban-hang/20251007045206170