Tesla's electric car model is introduced at the auto show in Lisbon, Portugal. (Photo: THX/TTXVN)
According to data released by the European Automobile Manufacturers Association (ACEA) on March 25, the number of new Tesla vehicles registered in the European Union (EU) in the first two months of 2025 decreased by 49% compared to the same period last year, to only 19,046 vehicles, accounting for 1.1% market share.
Meanwhile, the total number of new electric vehicle registrations in the EU increased by 28.4%, reaching 255,489 vehicles, corresponding to 15.2% market share.
In February alone, Tesla sales continued to fall 47.1%, although its market share increased slightly to 1.4%.
The data also shows that Tesla is now competing closely with brands like Jeep and China's SAIC Group in the electric and hybrid vehicle segment.
According to expert Matthieu Noel of Roland-Berger, one of the factors affecting Tesla's sales may be related to the political stance of billionaire Elon Musk - the "father" of the electric car manufacturer - when he supported US President Donald Trump.
However, he also said it was too early to determine whether this would have a real impact on the Tesla brand or just a temporary effect.
Tesla is also facing growing competition from European and Asian automakers.
Mr. Noel commented that the company's product portfolio is gradually becoming outdated compared to new electric car models launched on the market.
Although Tesla was once a leader in electric vehicles, recent upgrades to the Model 3 and Model Y models have not made a clear difference, leaving consumers with little incentive to upgrade.
Additionally, vehicle reliability issues, coupled with a major recall of the Cybertruck, may also have contributed to the brand's decline.
Meanwhile, the European car market is still in a period of adjustment. Hybrids are increasingly dominant, with a market share of 35.2% in the first two months of 2025, up 18.7% year-on-year, surpassing gasoline cars (29.1% market share, down 20.5%).
Overall, new car registrations in Europe have yet to see strong growth, with just under 1.7 million cars sold so far this year, down 3% year-on-year.
Despite this, electric vehicles are still seeing positive growth in some markets such as Germany, Belgium and the Netherlands. However, in Spain and Italy, the trend is only just beginning to take off.
According to ACEA Director General Sigrid de Vries, additional support measures such as investment in charging infrastructure, tax incentives and reduced electricity costs are needed to accelerate the transition to zero-emission vehicles in Europe./.
According to VNA
Source: https://baothanhhoa.vn/doanh-so-ban-xe-tesla-tai-thi-truong-chau-au-sut-giam-gan-50-243541.htm
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