Cultural activities in Pu Luong commune attract many people and tourists to attend.
In the cool weather, people in Leo village, Pu Luong commune happily celebrated the National Great Unity Festival - a festival of village love, of the aspiration to build a rich and civilized homeland. The echoes of drums, gongs, dances, songs... created a bustling and united atmosphere. Mr. Trinh Van Hoa, a tourist from Hanoi, shared: "I came to Pu Luong to visit and stay with friends for more than a week now. In the past few days, I have been able to join the National Great Unity Festival with people in Leo village as well as some other villages in the commune and participate in many cultural activities, arts, and attractive folk games such as: khap singing, throwing con, pushing sticks, tug of war, and culinary exchanges with people. From those activities, not only did the trip bring more experiences, but also helped me explore and understand more about the traditional cultural identity of the Thai and Muong ethnic groups here".
Mr. Vi Van Toan, head of Leo village, said: "The whole village has 152 households, with 676 people, mainly Thai people. In the past few days, the atmosphere in the village has been quite bustling and exciting, with quite a number of visitors thanks to the exciting cultural - artistic, physical training - sports activities taking place during the National Great Unity Day. Thereby, the cultural identity of the Thai people here has been promoted and the local cultural beauty has been promoted to a large number of tourists."
As a key tourism locality, Pu Luong commune has determined that in order to improve the effectiveness of tourism promotion and create more attraction for tourists, especially international tourists, it is necessary to actively and regularly organize many unique cultural and sports activities and events to attract tourists to visit and experience. In 2025, the commune organized many activities such as the community exhibition "Man Khau" in Don village. Coming to the exhibition, visitors will be immersed in a variety of activities such as: experiencing cuisine - culture, trying cooking skills through competitions, exchanging cultural and artistic activities... Recently, Phu Thinh Company Limited (Topas Travel) Hanoi also coordinated with the Department of Culture, Sports and Tourism of Thanh Hoa, People's Committee of Pu Luong commune to organize the 8th Vietnam Jungle Marathon (VJM) - 2025. This is an international sports and tourism event that attracts 1,500 athletes who are passionate about running from 36 countries around the world to participate. Thereby, the locality and people have promoted the unique culture of ethnic groups living in the commune and strengthened community ties with tourists, raised awareness of heritage conservation, contributing to promoting local tourism to develop more and more sustainably.
Recently, the incense offering ceremony to commemorate the 732nd death anniversary of the village tutelary god Chu Van Luong organized by Ham Rong ward also attracted a large number of people and tourists to visit. According to historical records: The Chu Van Luong temple relic is located on the land of Nam Ngan village, old Thanh Hoa city (now Nam Ngan 2 street, Ham Rong ward). He was the one who founded the village and was a historical figure who attended the Dien Hong Conference to call for determination to fight the Yuan-Mongol invaders in the past. He was ranked as a national historical and cultural relic by the Ministry of Culture and Information (now the Ministry of Culture, Sports and Tourism) in Decision No. 1821/VHQD, dated November 6, 1989. Through many historical ups and downs, the Chu Van Luong village tutelary god temple has been preserved, embellished and maintained. This is a priceless heritage, a place for each person to turn to their roots, learn and continue the tradition of solidarity and diligence of their ancestors.
Head of the Department of Culture - Society, Ham Rong Ward People's Committee, Le Thi Minh Tam shared: "The incense offering ceremony to commemorate the 732nd death anniversary of the village's tutelary god Chu Van Luong is an opportunity for later generations to express their respect and gratitude for the merits of previous generations and also an opportunity to promote heritage to a large number of people and tourists, thereby attracting visitors to the locality. Ham Rong Ward has rich cultural resources and strong identity, which is a great resource to promote tourism development...".
According to experts, promoting tourism through cultural and sports activities brings many advantages. Because it not only helps attract a large number of tourists, but also creates attractiveness, enhances the image and local identity. In recent years, exploiting the value of festivals, cultural and sports events associated with tourism development is one of the directions that Thanh Hoa province is interested in to build typical tourism products, build a brand for local tourism. In particular, spring will be associated with the organization of traditional festivals, bearing national cultural identity; summer is associated with sea tourism events; autumn - winter with national and international sports competitions, traditional festivals associated with eco-tourism - community. From there, contributing to spreading the message "Thanh Hoa Tourism - Four Seasons of Fragrance" to a large number of friends, domestic and international tourists.
Article and photos: Nguyen Dat
Source: https://baothanhhoa.vn/don-bay-cho-du-lich-tu-cac-su-kien-van-hoa-the-thao-269481.htm
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