Products of many Hue businesses are known to customers thanks to promotion on the internet environment.

Inevitable trend

Hue owns many typical products bearing the cultural imprint of the ancient capital, such as: shrimp paste, sesame candy, cajuput essential oil, wooden products, bronze products, handicrafts, etc. In the context of the consumer market shifting strongly to the digital environment, many local businesses have proactively seized opportunities and applied e-commerce to improve production and business efficiency.

For example, YesHue Production - Trading Company Limited (YesHue) has grown strongly thanks to its early grasp and approach to e-commerce. With YesHue, not only does it simply bring traditional Hue spices and food products to the TikTok Shop platform, this company also invests in building creative content to tell brand stories through images, sounds and Hue cultural elements. The combination of e-commerce and digital media helps YesHue create its own mark, touch consumers' emotions and expand domestic and foreign markets. Currently, YesHue's products are available in the US, Australia, Canada, UK...

Also from TikTok Shop, Tukcha Hue Company Limited with Gia Di pressed rice cake line has achieved success. In a livestream session of the program "Huong sac Co do", this business achieved more than 300 orders in just 15 minutes, with more than 2,500 views, a number far exceeding expectations compared to traditional sales methods. This is clear evidence that e-commerce, especially online interactive e-commerce (livestream, short videos ), is becoming an effective consumption channel for local products.

Representatives of establishments and businesses participating in training on applying online sales technology. Photo: HueCIT

According to Mr. Phan Hung Son, Deputy Director of the Department of Industry and Trade, accessing e-commerce in production and business activities of enterprises today is an inevitable trend. This is an indispensable tool to help enterprises, production facilities, and business households access the market, promote products, reduce costs and improve business efficiency.

In recent times, local authorities have organized and implemented many training programs and conferences to support businesses and production facilities in accessing tools for online trading. However, many businesses still face difficulties in accessing e-commerce, especially small and medium-sized enterprises. The main reason is that many businesses are limited in digital capacity and digital platform operation skills; lack of technology-savvy human resources and difficulties in capital investment for advertising and digital content; products are not standardized according to the requirements of e-commerce platforms...

Need for synchronization

At the end of September, a training conference with the theme “E-commerce, revenue growth, reaching national brand” was held in Hue City by the Department of Industry and Trade. Many opinions shared the advantages and difficulties in applying e-commerce in production and business. At the same time, most of them identified e-commerce as a factor creating new motivation for businesses in Hue City to develop sustainably.

Ms. Nguyen Thi Thanh Hoa, Director of EUBIZ Vietnam Joint Stock Company, a presenter at this conference, shared that the key point in developing e-commerce in Hue is to improve digital capacity for businesses and production facilities. Many businesses, especially small businesses and production facilities, and traditional business households still lack the skills to operate digital platforms, manage data, and create attractive digital content. Local functional departments and agencies need to regularly organize systematic training courses on e-commerce skills, from advertising, customer search, payment, to building online booths, etc. These activities will help businesses and facilities reach customers effectively, thereby creating more opportunities to expand the market and bring products abroad.

According to the Director of EUBIZ Vietnam Joint Stock Company, in order for business owners and enterprises to approach customers and bring goods to the market through e-commerce channels, it is necessary to have a synchronous and reasonable policy mechanism to build a synchronous information technology infrastructure; develop specialized e-commerce platforms, such as the "Hue Online" booth; transparent information to help local products have their own playground, increase competitiveness and brand recognition in the digital market...

To equip new business skills, in line with the trend of the times, recently, the People's Committee of Hue City approved Plan No. 331/KH-UBND dated August 7, 2025 on "Developing e-commerce in Hue City in the period of 2026 - 2030". Accordingly, by 2030, over 90% of specialty products, OCOP, and craft village products will be distributed on e-commerce platforms; 3 specific e-commerce platforms will be formed to support the promotion of Hue's cultural - tourism - culinary products; e-commerce will account for over 25% of the city's total retail revenue by 2030...

To achieve this goal, the industry and trade sector needs to continue to accompany and coordinate support, especially for small and medium-sized enterprises with limited resources and updating of digital business knowledge and skills, thereby helping businesses have more opportunities to access, apply, and improve production and business efficiency to adapt to the current digital economic trend and global playing field.

Song Minh

Source: https://huengaynay.vn/kinh-te/don-bay-dua-san-pham-hue-vuon-xa-159729.html