The Cooperative Union organizes a cooperative market to introduce and sell products for cooperatives and member businesses.

Transformation from internal strength

Standing out in that picture are models like Moc Truly Hue or Lien Minh Xanh, showing great potential when local products are invested in properly, increasing their value to reach out to the large market.

Along with that, many cooperatives have expanded their services, applied new techniques in production such as sustainable forest management according to FSC certification, medicinal plant cultivation, organic agriculture , high-tech farming, etc., contributing to increasing income for members and workers. Trade promotion activities, digital transformation training, and product promotion on e-commerce platforms are regularly organized by the City Cooperative Alliance, attracting hundreds of cooperatives to participate.

Mr. Nguyen Van Hung, Vice Chairman in charge of the City Cooperative Union, affirmed: “The bright spot of Hue’s collective economy in this period is the spirit of proactive innovation. Cooperatives no longer produce individually but shift to value chain thinking, invest in technology, standardize products, and boldly participate in e-commerce platforms. This is an inevitable direction to adapt to the market and improve competitiveness.”

A typical example of constant innovation and creativity is Moc Truly Hue Enterprise. Not only is it a pioneer in restoring and developing the ancient white lotus breed of Hue, Moc Truly Hue also owns the largest lotus growing area in the city, participating in many projects to preserve and enhance the value of Hue lotus.

From the lotus, the cultural symbol of the ancient capital, Moc Truly Hue has developed dozens of lotus products such as tea, lotus seeds, lotus milk, dried lotus, essential oils, lotus cosmetics... to meet the needs of domestic and foreign markets.

Not stopping at lotus products, Moc Truly Hue is also creative in renewing Hue specialties. Including the O Moc mini version of pressed cake, compact, vacuum-sealed, suitable for long-distance transportation, the optimal solution for online orders and travel gifts.

By maintaining quality but always innovating in form and market approach, Hue products must both have identity and suit the taste of users. That is also the method Moc Truly Hue applies and brings about effectiveness.

Improve capacity to meet requirements

Along with Moc Truly Hue, Lien Minh Xanh Production and Trading Company Limited is also a highlight in the innovation picture of the collective economy in the city. In addition to the Sao La branded essential oils, Lien Minh Xanh is also a pioneer in researching the thousand-year massage oil, a typical tuber of the western mountainous region of Hue City, rich in medicinal properties, good for the body. In addition, many other health and beauty care products such as rose water, foot bath salt, skin care products... are also researched, produced and developed by the company.

Ms. Doan Thi An Nhan, Sales Director of the Company said: “In addition to traditional sales channels, the company is promoting product consumption on digital platforms such as Facebook, TikTok, Shopee, Lazada... Thanks to that, revenue increases every year. The customer base is also expanded”.

However, according to Ms. Nhan, to meet market demand in the new period, enterprises must continuously invest in technology, standardize processes, research new products and consider digital transformation as a pillar of development.

Mr. Nguyen Van Hung commented: “Thanks to bold innovation and capacity enhancement of cooperatives and member enterprises to meet development requirements in the new period, the collective economy can develop in a professional and modern direction. In the context of increasingly fierce competition, technological innovation, product standard improvement, participation in e-commerce platforms, brand building, etc. are inevitable ways to help cooperatives and member enterprises develop further. The City Cooperative Alliance will continue to accompany and support cooperatives and member enterprises to improve their competitiveness and become an important economic force in the new period.”

The City Cooperative Alliance has been implementing many key tasks to support cooperatives and member enterprises such as training on digital transformation, trade promotion, connecting product consumption, building value chains, surveying cooperative satisfaction using digital technology, implementing cooperation programs with large enterprises such as Saigon Co.op... Thereby, introducing and bringing products of cooperatives and enterprises into supply chains, supermarkets... to increase value and build brands for Hue products.

With the support of the City Cooperative Union, cooperatives, cooperative groups and member enterprises are gradually affirming their position and actively contributing to the city's socio-economic development in the new period.

Article and photos: Thanh Thao

Source: https://huengaynay.vn/kinh-te/dong-luc-kep-cua-kinh-te-tap-the-160343.html