Hanoi Tourism 2025: Setting new records in number of visitors and revenue

With nearly 31 million visitors in 11 months, Hanoi tourism has officially surpassed the historical milestone of 2019, earning more than 120,000 billion VND thanks to product diversification.

By the end of November 2025, Hanoi's tourism industry had recorded impressive figures, setting new records in both the number of visitors and revenue. The capital welcomed a total of 30.94 million visitors, bringing in an estimated total revenue of 120.6 trillion VND.

This achievement has officially surpassed the record number of 29 million visitors recorded in 2019, the time before the COVID-19 pandemic affected the world.

Breaking pre-pandemic records

According to a report from the Hanoi Department of Tourism, in the first 11 months of the year, the city welcomed 7.09 million international visitors and 23.84 million domestic visitors. In November alone, Hanoi attracted 2.5 million visitors, an increase of 14.7% over the same period in 2024, of which international visitors accounted for 851,100.

This strong recovery is also reflected in the performance of the accommodation system. The average room occupancy rate across the city reached 73.4%. Currently, Hanoi has 3,761 operating accommodation establishments with a total of more than 71,000 rooms, meeting the diverse needs of tourists.

Hanoi is an attractive destination for domestic and foreign tourists thanks to its diversity of culture and tourism products.

Growth drivers from new products

The impressive growth of tourism in the capital comes from the constant innovation and development of unique tourism products. Many large-scale cultural and tourism events have been successfully organized, creating great resonance such as the 2025 Hanoi Ao Dai Tourism Festival, the 3rd Hanoi Autumn Festival, and the Thang Long - Hanoi Festival.

In addition, new night tourism products such as the “Ngoc Son - Mysterious Night” tour or the “Museum Night” program have brought different experiences to visitors. Check-in points in the suburbs and flower seasons in Ba Vi are also widely promoted, attracting a large number of visitors.

Future development orientation

In the last month of the year, Hanoi tourism industry continues to carry out many important tasks. The focus is on submitting to the City People's Committee for approval the Project to innovate the management model of the Huong Son Special National Relic Site (Huong Pagoda).

At the same time, the city will organize the Hanoi Craft Village and Street Cuisine and Tourism Festival 2025, continue to build unique tourism products such as agricultural tourism, night tourism, community tourism and golf tourism to improve competitiveness and attract tourists in the coming time.

Source: https://baodanang.vn/du-lich-ha-noi-2025-lap-ky-luc-moi-ve-luong-khach-va-doanh-thu-3312056.html