Hanoi: record 30.94 million visitors and a series of night tours

According to the Hanoi Department of Tourism , by the end of November 2025, Hanoi had welcomed 30.94 million visitors, with total revenue estimated at 120.6 trillion VND, surpassing the record of 2019. November alone recorded 2.5 million visitors (up 14.7% over the same period in 2024), including 851.1 thousand international visitors (up 25%) and 1.65 million domestic visitors (up 10%), total revenue estimated at 11.36 trillion VND (up 18.4%).

Hanoi in its vibrant times: night tours, flower seasons and check-in spots

Many new products are being promoted: the “Ngoc Son - Mysterious Night” tour, the “Museum Night” program, the flower season in Ba Vi and check-in points in the suburbs. These are additional experiences for the journey to explore Hanoi in the evening and on weekends, helping visitors expand their schedules beyond the daytime.

Festivals and cultural events

The city focuses on promoting major events: Hanoi Ao Dai Tourism Festival 2025, the 3rd Hanoi Autumn Festival, Thang Long - Hanoi Festival, Kanagawa Festival, and many programs promoting the culture and heritage of the capital. At the same time, Hanoi participates in the International Craft Village Conservation and Development Festival 2025 and tourism promotion activities in the Southwest region.

Connecting suburban destinations

Hanoi has implemented survey programs and connected destinations in Phu Dong and Thu Lam communes; and coordinated the organization of a tourism development conference in Phuc Loc commune. These activities open up new options for tourists who want to combine their inner-city itinerary with a short trip to the suburbs.

Numbers to know

November 2025: 2.5 million visitors; including 851,100 international visitors and 1.65 million domestic visitors; total estimated revenue of VND 11,360 billion.
Accumulated 11 months: 30.94 million visitors (7.09 million international; 23.84 million domestic); total estimated revenue of 120.6 trillion VND.
Average room occupancy rate: 73.4%.
Accommodation system: 3,761 facilities with more than 71,000 rooms.
Standard tourist service facilities: 58.

Cuisine and craft villages

In the last month of the year, the tourism industry plans to organize the Hanoi Craft Village Cuisine and Tourism Festival 2025. This event promises to bring a space to enjoy cuisine associated with craft village products, suitable for tourists looking for local cultural experiences.

Heritage and destination management

The upcoming focus is to submit to the City People's Committee for approval the Project to innovate the management model of the Huong Son Special National Relic Site (Huong Pagoda). This move shows the effort to perfect the experience at important heritage sites.

Practical information for the trip

Accommodation: With an average room occupancy rate of 73.4%, guests may consider booking early for more suitable options.
Time: There are many promotional activities and festivals at the end of the year; visitors should follow official information to arrange their schedule.
Night activities: “Ngoc Son - Mysterious Night” and “Museum Night” tours are being promoted; check opening hours and participation methods before departure.
Suburbs: Flower season in Ba Vi and suburban check-in points are suitable for short trips; can be combined with connection points being surveyed.

Planning Suggestions

Prioritize new experiences like night tours and evening museum programs to see a different rhythm of Hanoi.
Combine event schedules (Hanoi Ao Dai Tourism Festival 2025, 3rd Hanoi Autumn Festival, Thang Long - Hanoi Festival, Kanagawa Festival) to optimize visit time.
If you love green spaces, consider adding flower season in Ba Vi and suburban check-in spots to your itinerary.

The sharp increase in visitors and the new product lines show that Hanoi is in a rare vibrant rhythm. Tourists can rely on the above events and activities to design a concise schedule, focusing on cultural experiences and night exploration.

Source: https://baonghean.vn/ha-noi-ky-luc-3094-trieu-khach-va-loat-tour-dem-10313250.html