In 2024 , Vietnam tourism continues to affirm its position as one of the key economic sectors , strongly contributing to GDP and creating momentum for development . In particular , Phu Yen tourism stands out as a bright spot in the region with many encouraging results .For the first time , Phu Yen tourism welcomed nearly 4.1 million visitors , exceeding the plan by 20 % and increasing by 27.5 % over the same period , making an important contribution to the socio - economic development of the locality .
Number of visitors increased , revenue reached high
According to the assessment of the Vietnam Tourism industry, 2024 continues to be a successful year in completing the set goals and plans. International tourists to Vietnam reached nearly 17.5 million (up 38.9%); domestic tourists are estimated at 110 million (up 1.6%); total revenue from tourists is estimated at about 840,000 billion VND (up 23.8%). Tourism is truly a bright spot in the country's socio-economic picture.
The World Travel Awards (WTA) continues to honor Vietnam in three categories: Asia's Leading Destination, Asia's Leading Heritage Destination and Asia's Leading Nature Destination.
Vietnam's tourism industry focuses on developing tourism towards unique products, professional services, convenient and simple procedures, competitive prices, and a clean, green, beautiful, and safe environment.
Summarizing the highlights of Vietnam tourism last year, according to Minister of Culture, Sports and Tourism Nguyen Van Hung, in addition to the results achieved from the statistics, Vietnam tourism has strongly reached out to the world through promotional activities, including two major programs that bring long-term benefits: the successful organization of the Vietnam Tourism - Cinema Promotion Program in the United States with the theme "Vietnam - New Destination of World Cinema". The event received high praise from the United States and the world's elite filmmakers.
After the conference, many cooperation agreements were signed and at least 5 international film crews will come to Vietnam in the near future. In addition, Vietnam will host the 1st International Conference on Rural Tourism in Hoi An (Quang Nam).
 |
| Tourists experience the process of weaving sedge mats at the workshop space of Stelia Beach Resort (Tuy Hoa City). Photo: TRAN QUOI |
Diversify and improve the quality of tourism products
In the planning and implementation of mechanisms and policies to serve tourism development, Phu Yen Tourism has integrated the content of tourism development planning into Phu Yen Provincial Planning for the period 2021-2030, with a vision to 2050, approved by the Prime Minister. To carry out this task, the Department of Culture, Sports and Tourism has developed the Phu Yen Provincial Tourism Development Project for the period 2024-2030, with a vision to 2050.
The entire industry and localities focus on implementing Action Program 09-CTr/TU dated August 18, 2021 of the Provincial Party Committee on tourism development investment in the 2021-2025 period, striving to become a spearhead economic sector of the province by 2030.
According to Deputy Director of the Department of Culture, Sports and Tourism Nguyen Le Vu, in 2024, the tourism industry will continue to invest, diversify and improve the quality of tourism products; build a number of products with the characteristics of Phu Yen to create competitive advantages. With its existing potential and advantages, Phu Yen is focusing on exploiting and developing strong tourism products such as: sea and island resort tourism, developing sea and island sightseeing tours; cultural - historical tourism, sightseeing tourism, eco-tourism, craft village tourism, community tourism and recently rural agricultural tourism, culinary culture tourism; implementing the pilot project of recreational sports activities on the sea in Tuy Hoa city, contributing to diversifying tourism products in the province. Promoting digital transformation; strengthening tourism promotion and expansion of international cooperation are also of interest to the provincial tourism industry and encouraging businesses to participate.
Together with the agricultural sector, tourism connects farmers' OCOP products to become an important element in the product chain serving tourists. The tourism sector coordinates with other sectors and localities to implement the Long Thuy community tourism village project (Tuy Hoa city), community tourism in the coastal area of Hoa Hiep Trung ward (Dong Hoa town); supports investment in developing existing community tourism, agricultural and rural tourism; encourages, supports and guides people to directly participate in tourism activities and benefit from tourism.
Mr. Nguyen Anh Quan, Director of An Cu Sedge Mat Tourism Service Production Cooperative (Tuy An district) said: The Cooperative gathers households from the sedge mat craft village in the commune, around O Loan lagoon, where there is a sedge field, the main material for the hundred-year-old craft village, helping the villagers have a stable income, feel secure in investing in development, and reviving the traditional craft. Since joining hands with the tourism industry, members of the Cooperative have participated in training courses on product introduction, welcoming guests, and receiving tourists. In addition to sedge mat products, the Cooperative also makes many handicraft products from sedge to sell to tourists, increasing income.
According to Ms. Dang Huynh Tuy Phuong, manager of Stelia Beach Resort, the tourism product "Indigenous stories - About the heritage of the sedge mat craft village" has added a new tourism product to the locality, increasing the choice for tourists to experience community culture, contributing to preserving and promoting the cultural values of traditional craft villages...
With all the efforts of the entire tourism industry and localities in the province, the basic indicators of tourism growth and development in 2024 have been achieved and exceeded the plan. The total number of tourists to Phu Yen in 2024 was nearly 4.1 million, exceeding 20% of the plan, up 27.5% over the same period last year; of which international visitors reached 30,020, reaching 150% of the plan, up 52% over the same period. Total revenue from tourists was over 8,000 billion VND, exceeding 10.7% of the plan, up 63.6% over the same period.
Developing tourism into a spearhead economic sector
Besides the achieved results, Phu Yen tourism still has many limitations that need to be overcome soon so that tourism can develop commensurate with its potential and become a key economic sector.
It can be seen that there are some limitations in the long term, such as: Underdeveloped infrastructure, especially traffic infrastructure. Tuy Hoa airport is located in the inner city area, which is very convenient, but has low frequency of flights to/from, high airfares, and has not yet exploited international flights. Tourism products are not diverse, small in scale, and have not yet defined key, unique products. The quality of human resources has not met the demand. The work of preserving and promoting the value of relics and scenic spots associated with tourism development is not very effective...
Continuing to implement Action Program 09-CTr/TU, dated August 18, 2021 of the Provincial Party Committee on tourism development investment in the period of 2021-2025, striving to become a spearhead economic sector of the province by 2030, this is a major and strategic orientation of the tourism industry.
Based on the list of priority investment projects for the 2021-2030 period approved by the Provincial People's Committee, the tourism sector, sectors and localities will increase attraction and call for investment projects in high-end tourism products; develop types of sports tourism on the sea, on the sand, golf courses and invest in developing the night-time economy... At the same time, strengthen promotion, advertising and linkage with localities and businesses; promote digital transformation, deploy marketing solutions to promote the development of Phu Yen tourism products and brands...
| The tourism industry in general and Phu Yen tourism in particular achieved many important results in 2024, affirming its role as a key economic sector of the country. To maintain growth momentum and sustainable development, in 2025, the tourism industry will constantly innovate, overcome limitations and shortcomings, focus on developing diverse products, service quality, protecting the environment and exploiting existing potential more effectively, contributing significantly to local growth. |
TRAN QUOI
Source: https://baophuyen.vn/377/324559/du-lich-mot-nam-nhieu-diem-sang.html
![[Photo] National Assembly Chairman attends the seminar "Building and operating an international financial center and recommendations for Vietnam"](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/7/28/76393436936e457db31ec84433289f72)
Comment (0)