Lots of guests but not long stay
According to experts, despite attracting tens of millions of tourists each year, Quang Ninh tourism , especially in the coastal and island areas, has yet to fully exploit its potential due to the "bottleneck" of seasonal development, lack of high-quality products, and lack of international-class resorts capable of retaining long-term guests.
Ha Long Bay does not have many products to attract tourists other than sightseeing.
PHOTO: LA NGHI HIEU
Mr. Nguyen Quang Son, Deputy General Director of APC Corporation, General Director of GTDO Global Tourism Development Organization, shared that in recent years, Quang Ninh province has attracted nearly 20 million tourists; of which international visitors are increasing day by day. However, most tourists come to admire the natural beauty and rarely stay in Quang Ninh for a long time.
"European and American tourists currently come to Ha Long to spend one night to sightsee and experience some services, then return to Hanoi the next morning. This is a waste of resources. International tourists want to stay longer, up to a week, but they don't know what to do or what products to offer to retain them," said Mr. Son.
In low season, Bai Chay tourist area is deserted.
PHOTO: LA NGHI HIEU
As a long-time local tourism businessman, Dr. Tran Nhuan Vinh, Director of Nam Phong Tourism Company Limited, said that despite possessing majestic nature and increasingly complete tourism infrastructure, Quang Ninh, especially Ha Long, is still facing a persistent reality that tourism is mostly bustling in the summer. When the weather turns cold from autumn to winter, the number of visitors drops sharply, especially overnight guests.
According to Mr. Vinh, nowadays tourists need to find high-quality resorts close to nature to stay for many days, but these are very rare in Quang Ninh.
This poses a big challenge for the resort system that has not created truly attractive products, especially in cold weather conditions and cannot exploit the sea. This is a bottleneck that needs to be resolved if Quang Ninh wants to develop sustainable tourism and find it difficult to compete with localities such as Da Nang, Nha Trang or Phu Quoc.
According to the Department of Culture, Sports and Tourism of Quang Ninh province, it is estimated that in the first 6 months of 2025, Quang Ninh province welcomed over 10 million visitors, but the number of overnight visitors was only 1/3, about 3 million. The locality also set a target of welcoming 20 million visitors in 2025, including 4.5 million international visitors; the number of overnight visitors reached over 8 million; total tourism revenue reached 55,000 billion VND, an increase of 18% compared to 2024.
Leverage for Quang Ninh tourism
Director of the Department of Culture, Sports and Tourism of Quang Ninh province, Nguyen Viet Dung, said that with a consistent orientation on developing four-season tourism, in the coming time, Quang Ninh will focus on improving the quality and competitiveness of existing tourism products and services, aiming to increase tourist spending, increase revenue and improve tourism economic efficiency.
Quang Ninh brings luxury cruises to connect tours of Ha Long Bay and Bai Tu Long Bay
PHOTO: NT
To implement the above goal, the province is urgently putting into operation 3 beaches (Soi Sim, Hang Co, Trinh Nu on Ha Long Bay), as well as identifying 7 pristine island areas and beaches for the billionaire and super-luxury segment of 1% of the world's population.
At the same time, the unit is building tourism products such as enhancing experiences through connecting private yacht services to neighboring islands or helicopter transfers; providing cultural experiences on demand; meeting world-class health care facilities such as comprehensive spas with traditional Vietnamese treatments.
In particular, to enhance the experience for tourists, Quang Ninh province is expanding its space to Bai Tu Long Bay. So that tourists do not just drift at sea, not knowing where to stay, what to do, in this beautiful island area, high-quality resorts close to nature have been put into operation in recent times that can hold tourists back with long vacations, and cruise tours.
Van Don district is emerging as the province's new resort center with a series of large-scale projects. Sonasea Van Don Harbor City complex at Bai Dai, Angsana Quan Lan resort.
Most recently, in Dam Ha district, Da Dung island was announced as a tourist destination, a separate high-class ecological area.
However, in order for Quang Ninh sea and island tourism to reach new heights, in addition to investing in high-quality infrastructure, building sustainable tourism products to enhance visitors' experiences is still a core factor that the locality must soon resolve.
Source: https://thanhnien.vn/du-lich-quang-ninh-phai-pha-the-kinh-doanh-mot-mua-185250608102903417.htm
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