Binh Dong Pharmacy: The journey to become 'familiar to every home', from family recipe to trusted brand

Dược Bình Đông: Hành trình 'thân thuộc mọi nhà', từ công thức gia truyền đến thương hiệu tin cậy

Binh Dong Pharmacy, the journey begins with the philosophy that "a pharmacist must uphold medical ethics".

The answer lies in a challenging journey - from a family recipe to a household brand. Not marketing or noisy advertising, but the process of building trust through each generation.

Solid foundation - Originating from medical ethics

With Duoc Binh Dong, the journey begins with the philosophy " a pharmacist must uphold medical ethics ".

In the 1950s, Mr. Nguyen Van Tho followed his father in taking pulses and prescribing medicines, igniting enthusiasm for the next generations. In 1985, Mr. Nguyen Thanh Hieu established the "Binh Dong Traditional Medicine Production Facility" in Saigon, starting to put traditional medicine into standardized production.

With the belief ignited by previous generations, in 2015, Mr. Nguyen Thanh Danh established Binh Dong Pharmaceutical Company Limited, marking a major turning point for the brand. Through 4 generations, although the form changed from traditional decoction to modern GMP-standard factory, the spirit of medical ethics is still passed on.

" Quality always comes before profit " - has always been the guiding principle throughout 75 years, helping generations to trust despite changing times. When core values are maintained, a special "generational exchange" story is formed: grandparents comment " this product is like the old herbal medicine ", parents agree " it's more convenient but still effective " and children are assured because the whole family trusts the brand.

Be a close friend when needed

Medical ethics is not just words, but must be demonstrated through each specific health protection product.

When the child has a persistent cough, there is Thien Mon Bo Phoi to support the lungs and reduce the cough. When the parents have internal heat, there is Long Dom Giai Doc Gan to cool the liver. When women need care, there is Song Phung Dieu Kinh to accompany them. When they have insomnia and loss of appetite, there is Bat Tien Binh Dong to support them,...

From 10+ traditional recipes modernized at GMP-standard factories to become a comprehensive care ecosystem. Each product carries the spirit of medical ethics - a combination of traditional medicine and modern technology.

Binh Dong Pharmaceutical is not only a brand, but has become a "close friend" - always there when the family needs it.

Caring friend

Product quality is just the “ticket of entry”. To become “familiar”, brands need to build special relationships – moving from “selling products” to “caring for people”.

Binh Dong Pharmaceutical does this through the motto " listen more than talk ". A typical example is the birth of Binh Dong Thien Mon KĐ health protection food containing no sugar - originating from the wishes of customers with diabetes.

The concern is also shown through the diverse design specifications - from large economical bottles to small, convenient carry-on packages - showing that the brand truly "understands" and "cares" about user needs.

Professional system without losing value

To become a "friend" of millions of families, Binh Dong Pharmacy needs to build a professional system while still maintaining the original "soul" of medical ethics.

Quality is guaranteed from the beginning when products are manufactured in GMP-certified factories, following strict standards. This is the way to modernize "medical ethics" - not only with heart but also with vision.

Instead of noisy advertising, Binh Dong Pharmacy chooses to be present "when needed". A system of more than 2,000 agents nationwide combined with online channels from website, hotline to e-commerce platform - helps Binh Dong Pharmacy easily connect, ready to serve when families need.

75 years of journey: Achievements recognized

75 years of construction have brought proud recognitions: Vietnam Competitive Brand (2022), Top 20 Leading Brands of Vietnam (2023), Prestigious Brand - National Quality (2024),...

More importantly, it spreads to the community through social activities - from accompanying the show Blossoming Life on HTV7 to the charity journey of Rhythm of Non Cao. Customers become members of the "Binh Dong Pharmaceutical family".

The "familiar to every home" formula is built through a tight system: Solid foundation → Familiar friend → Caring friend → Professional system.

" Generation intersection, familiar to every home " is not only a message but also the result of a sustainable brand building process, affirming that the traditional value of sincere care is still the most solid foundation for building long-term trust.

This product is not a medicine and is not a substitute for medicine.

Binh Dong Pharmaceutical Company Limited - Bidophar