Gia Lai: Training on developing agricultural product brands in the international market

The training was attended by about 100 trainees representing departments, branches, localities, units; associations, industries, enterprises, cooperatives producing, processing, and trading agricultural products for export.

Scene of the training class. **Photo: Vu Thao**

At the training course, the trainees listened to experts from the Vietnam Federation of Commerce and Industry, Central Highlands branch, convey and share knowledge related to many important contents such as: Current situation of production, business and export of agricultural products in Vietnam; consumption trends of agricultural products in major markets such as the US, EU, Japan, China... and technical barriers that need to be noted.

In addition, the program also focuses on building trade promotion skills; international market approach thinking, product introduction negotiation, professional trade promotion document preparation; and strategies for building and promoting agricultural product brands associated with digital technology and sustainable development, aiming at export in the province.

Through the training program, businesses, cooperatives and managers are equipped with additional knowledge systems and important practical skills in trade promotion activities.

Thereby, contributing to improving the competitiveness of the subjects, helping them to be more proactive in approaching the market, applying modern marketing methods and building product development strategies in line with trends, gradually affirming the Gia Lai agricultural product brand in the international market.

Source: https://baogialai.com.vn/gia-lai-tap-huan-phat-trien-thuong-hieu-nong-san-tren-thi-truong-quoc-te-post572276.html