Introducing Vietnam tourism in European countries

This is an opportunity for the Vietnamese tourism industry to introduce policies, destinations and tourism products to the European market. The program is also an opportunity for tourism businesses to connect, establish business cooperation relationships, attract European tourists to travel to Vietnam and vice versa.

The first is a program to introduce Vietnamese tourism in three countries: France, Italy, and Switzerland. According to the plan, the program to introduce Vietnamese tourism and the business meeting program (B2B) will be held in Milan (Italy) on May 6, in Geneva (Switzerland) on May 8 and in Paris (France) on May 12.

In addition, on the evening of May 11, there will also be a performance of Hue Royal Court Music at Trocadero Square (Esplanade de Trocadero), Paris (France).

Attending this event were the Vietnam National Tourism Administration, artisans, artists, hotel, travel and aviation businesses. In addition, the Hue City People's Committee also participated to coordinate in promoting the potential and strengths of the locality and introducing the National Tourism Year - Hue 2025 to many international friends and tourists.

At the event, the unique and sophisticated features of Hue culture will be introduced; promoting the brands "Hue - Capital of Cuisine ", "Hue - Capital of Ao Dai", "Hue - Festival City" of Vietnam. At the same time, introducing and promoting the image, culture, people and attractive, safe, friendly and hospitable tourist destinations of Hue...

Europe is a key tourist market for Vietnam tourism, tourists often choose long vacations and spend a lot. In 2024, Vietnam welcomed more than 1.8 million European tourists, of which the highest number were from the UK, France, Germany, Spain, Italy... In the first three months of 2025, visitors from the European market to Vietnam continued to increase at a rate of nearly 20% over the same period last year, reaching over 791 thousand visitors.

In 2024, Vietnam will welcome 279,000 French visitors, 89,000 Italian visitors, and 33,000 Swiss visitors. In the first quarter of 2025, there will be about 102,000 French visitors, 31,000 Italian visitors, and 12,000 Swiss visitors to Vietnam.

Source: https://nhandan.vn/gioi-thieu-du-lich-viet-nam-tai-cac-nuoc-chau-au-post877281.html