Grab Honors Outstanding Brand Performance

This is the first time Grab has hosted a live event for merchant partners. The event is an opportunity for Grab and its partners to review their business performance in 2023 and discuss solutions to continue achieving greater success in 2024.

Grab honors outstanding partners operating on the Grab platform

Mr. Ma Tuan Trong - Commercial Director , Grab Vietnam, said: "The challenging economic context this year has more or less affected consumer purchasing power and business conditions of Grab's restaurant and merchant partners. However, thanks to the advantage of understanding users and appropriate technological improvements, we still witnessed the number of GrabFood and GrabMart orders in the first half of 2023 increase by 114% compared to the same period in 2022".

It is known that in 2023, Grab launched the GrabUnlimited membership package, which offers many incentives on delivery fees for GrabFood orders and discounts on GrabMart orders. The platform also introduced the Delivery Options feature with Giao Tiet Kiem to help reduce delivery fees. In addition, Grab is continuing to improve the Group Order feature, making it easier for multiple users to place an order together and share the delivery fee.

Grab also focuses on creating more benefits for restaurant and merchant partners through cooperation with reputable brands. In 2023, Grab has cooperated with Coca-Cola to deploy product samples at Grab's restaurant partners, support menu improvements for some restaurants and promotional activities to increase restaurant visibility. In addition, Grab's cooperation with leading applications in the payment field to diversify payment solutions on the Grab platform is helping users pay for services more conveniently and merchant partners easily manage orders.

At the restaurant and partner conference, Grab honored 46 merchant partners who have performed outstandingly on the platform in 2023. The honored brands are partners who have diversified and comprehensive cooperation activities with Grab to create sustainable business results. Partners with outstanding online sales or high order growth rates were also honored. In addition, Grab recognized the efforts of partners in improving operations to maximize online sales efficiency, or partners who have joined Grab in projects that have a positive impact on the community.

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