The continuous launch of delicious food categories and service improvements have affirmed GrabFood's leading position in the market in Vietnam, trusted by many users and partners across the country.
The "Famous Restaurants" collection brings together thousands of outstanding local restaurants and eateries that are loved and highly appreciated by the Grab user community, not only helping users easily experience delicious, quality dishes from each region but also contributing to promoting local cuisine to domestic and foreign tourists.
With the launch of this collection, GrabFood continues to be the optimal choice for users with a diverse menu of dishes, meeting all culinary needs of many customer segments across the country.
GrabFood celebrates local cuisine through the "Famous Restaurants" Collection.
According to a report by Momentum Works published in February, the online food delivery market in Vietnam is witnessing an impressive growth rate, reaching the highest in Southeast Asia at 26% in 2024, bringing the total merchandise value (GMV) to 1.8 billion USD. In this vibrant context, GrabFood continues to hold the leading position in terms of market share in the food delivery segment in the Vietnamese market.
The launch of GrabFood's "Famous Restaurants" Collection is a testament to its ability to meet the growing and diverse needs of users. In each locality, the "Famous Restaurants" Collection is built with a list of different restaurant partners, aiming to spread the unique culinary values of that land.
The restaurants and eateries in this collection are carefully selected by GrabFood based on data from the Grab user community, including the number of orders, food experience feedback, and user satisfaction with a rating of 4.5 stars or higher.
In Da Nang , visitors can order dishes from famous local restaurants such as Bi My pork rice paper at Con Market, Ba Lu fish noodle soup, Lien sweet soup... As for the destination of the coastal city of Nha Trang, visitors can find typical dishes from Min fish noodle soup, Tung chicken rice, or Sau Khai sticky rice.
Being included in the "Famous Restaurants" Collection is also a certification of the quality of food and services provided by GrabFood restaurant partners. Grab is applying AI technology to support restaurant partners to increase business efficiency and reach more customers.
Grab applies AI to automatically generate menu content, supporting partners to add descriptions and images for dishes that lack detailed information. AI technology is also applied to help partners translate menus into other languages such as English, Korean, Thai... so that users, especially international tourists, can easily view the menu and explore Vietnamese cuisine.
AI technology helps scan printed menus, the feature uses image and text recognition technology to automatically read, then extract information from the partner's printed menu image to create the restaurant's menu on the application. Therefore, this feature helps restaurant partners, especially small and micro restaurant partners who are less tech-savvy, to create menus easily, quickly and still ensure accuracy.
The AI Assistant is a tool that acts as a 24/7 business advisor to help GrabFood partners operate more effectively on the platform, from creating effective advertising campaigns, building menus, to suggesting business ideas to improve revenue.
The award ceremony of "Famous Restaurants of Hue" was co-organized by Grab and Hue City Department of Tourism for the first time.
Ms. Nguyen Thanh Anh, Marketing Director, Grab Vietnam, said: "We believe that cuisine is an indispensable part of the cultural experience. The 'Famous Restaurants' collection is built on a deep understanding of the market, along with leveraging technology and the power of the Grab platform to bring the signature flavors and quality of the most beloved local eateries closer to all users.
This initiative is also Grab's next effort in promoting digital transformation to promote local cuisine and specialties, thereby contributing to the development of Vietnamese tourism and continuing to make positive contributions to the country's economic and social development."
Grab has been actively expanding cooperation with local agencies and departments to join hands to honor and promote more widely the unique regional culinary values.
In May, the “Famous Restaurants of Hue” Award Ceremony was co-organized by Grab and the Hue City Department of Tourism for the first time to honor famous local restaurants and eateries in Hue.
At the event, 26 culinary businesses that have contributed to preserving and spreading the flavors of Hue cuisine were honored with many award categories such as "Famous Flavor", "Most Favorite", and "Growing Star".
Many long-standing brands such as Me Keo beef noodle soup, Hoa Dong mussel rice, Lac Thien pancakes... are also GrabFood restaurant partners and are in the "Famous Restaurants" Collection.
Users can visit the link here to explore the “Famous Restaurants” Collection in their area.
Source: https://dantri.com.vn/du-lich/grabfood-ton-vinh-am-thuc-dia-phuong-qua-bo-suu-tap-quan-tru-danh-20250616190351376.htm
Comment (0)