Green SM enters the food delivery market, charging lower commissions than competitors.

On June 16th, Green SM Company, a member of the GSM ecosystem founded by billionaire Pham Nhat Vuong, officially announced the launch of its Green SM Delicious food delivery platform, entering the food delivery market to compete with GrabFood, BeFood, ShopeeFood, and others.

Food delivery is fiercely competitive, with many apps leaving the market. (Photo: Customers ordering food delivery in Ho Chi Minh City - Photo: QUANG ĐỊNH)

Lower commission rates, deliver food without combining orders.

From day one, Xanh SM Ngon has partnered with over 2,000 restaurants and eateries in Hanoi . All of them have received food safety and hygiene certifications. Instead of competing on price, this platform chooses to focus on food quality and customer experience.

Accordingly, leveraging the leading market share of 4-wheel vehicle delivery teams in Xanh SM, Xanh SM Ngon adopts a "no order consolidation" model. Each driver delivers only one order per trip.

This helps shorten delivery times and maintain the quality of the food when it reaches the customer.

In addition, the 17% discount that Xanh SM Ngon applies to its restaurant partners is also an advantage.

Food delivery faces fierce competition, with many apps leaving the market.

Reports indicate that the Vietnamese food delivery market is entering a fierce consolidation phase. Many international unicorns such as Baemin, Toss, Zoomcar, Atome, etc., have successively withdrawn after spending heavily without achieving success. Recently, Foodpanda also announced its withdrawal from Thailand after 13 years of operation.

Meanwhile, Vietnam is still considered a market with great potential, with a size of over US$1.8 billion (2023) and projected to reach US$3.4 billion by 2027. This is not an "easy pie to eat," as Grab and ShopeeFood currently hold up to 95% of the market share, leaving very little room for competitors.

Instead of pursuing short-term "money-burning" strategies, Xanh SM Ngon declares it will pursue a slow but steady approach, focusing on operational efficiency, service quality, and user experience.

CONG TRUNG

Source: https://tuoitre.vn/xanh-sm-gia-nhap-thi-truong-giao-do-an-thu-chiet-khau-thap-hon-doi-thu-20250616162129031.htm