Experts explain the 'throne' of Xanh SM in the Vietnamese taxi market

Driver standards and continuous training model - Green SM's competitive advantage

According to Mordor Intelligence, Xanh SM's greatest success comes from its superiority in key criteria such as total revenue value, average trip value (AOV), wide coverage and high consistency in service quality.

According to Mordor Intelligence's Q2/2025 report, Xanh SM leads the Vietnamese taxi market with 44.68% market share.

What makes Xanh SM different is its closed-loop operating model with 100% electric vehicles and a team of full-time drivers combined with driver partners who are well-trained according to strict standards. Each Xanh SM driver undergoes intensive training courses on safe driving, customer service skills and emergency handling, and is periodically updated to ensure consistency in service quality. Thanks to that, whether traveling in Ho Chi Minh City, Hanoi or other provinces, passengers always receive the same high-class service experience.

“Controlling the quality of operations throughout – from recruitment, training to retraining drivers – is what helps Xanh SM maintain a clear distinction from the market. This model is very difficult to copy, especially for platforms that depend on freelance drivers,” urban transport expert Nguyen Huu Tung assessed.

Not stopping there, the systematic investment in technology with the Xanh SM Platform or the Xanh SM Partner model also allows the company to expand its coverage quickly while still maintaining consistent quality. According to Mr. Tung, this is the reason why Xanh SM can maintain surprisingly stable quality, build trust and convince users to be loyal to the brand for a long time.

Vietnamese users increasingly prioritize service quality and environmental responsibility.

Mordor Intelligence 's report also points out a notable trend: while While the total number of trips in the whole market decreased from 113 million to nearly 98 million trips , the total revenue of the taxi industry increased sharply from 305 million USD to 353 million USD. This is a clear sign that consumers increasingly prioritize quality services . instead of focusing only on price good short term offers

Explaining the above fact, economic expert Tran Ngoc Minh said, Today's users are increasingly sophisticated and willing to pay more in exchange for peace of mind, convenience and long-term service experiences , while also contributing to the environment and society .

“ Electric taxi , "The pioneering model of Xanh SM is fully meeting those criteria," the expert affirmed.

The Green SM Platform and the Green SM Partner model allow the company to expand coverage quickly while maintaining consistent quality.

The reality from the user side also clearly reflects this. Mr. Dinh Huy, a technology manager in Ho Chi Minh City, often chooses Xanh SM to pick up and drop off international guests because " the driver is very professional, the car is always clean, the service is standard, helping the company's image become more professional in the eyes of customers " .

This review also received a lot of sympathy from customers. On forums, many customers shared their feeling of security, especially when traveling at night with Xanh SM because in addition to the polite attitude of the driver, the car is also equipped with Safety features such as surveillance cameras, emergency call buttons…

“With serious investment and long-term development strategy, Xanh SM is resetting new standards for the taxi and technology taxi industry in Vietnam , where quality, safety and sustainable green values become prerequisites in every journey,” said economist Tran Ngoc Minh.

Thu Minh

Source: https://doanhnghiepvn.vn/kinh-te/tieu-dung/chuyen-gia-ly-giai-ngoi-vuong-cua-xanh-sm-tren-thi-truong-taxi-viet/20250804020802053