The owner of the bookstore is Mr. Ngo Ngoc Khanh, born in Hanoi. Mr. Khanh's entrepreneurial story stems from his love of books. Having loved reading since he was a child, when he went to Japan to study in 2015, he still kept the habit of reading 3-4 books per week. Every month, his family regularly sent him books, so his rented room was always full of books. Not wanting to throw away the books he had read, Mr. Khanh introduced books on SNS (online exchange service) and received a lot of attention. From then on, he realized that Vietnamese people really like to read books from their homeland.
After graduating from university, Mr. Ngo Ngoc Khanh decided to open a Vietnamese bookstore in Japan. The bookstore is located on the first floor of an apartment building, about 90 square meters wide, with 10,000 different titles, including: essays, novels, science, history, cookbooks in Vietnamese, photo books, reference books in Japanese and literary works by famous Japanese writers. This bookstore named Macaw of Mr. Khanh operates both directly and online. Not only are the customers Vietnamese living in Japan, the bookstore also receives many orders from Japanese companies accepting interns. These places buy books to set up Vietnamese book libraries at their workplaces. The bookstore's Facebook Fanpage has more than 400,000 followers. Mr. Khanh regularly updates new books on Facebook, Instagram and the website, helping readers to choose more easily.
Due to the cost of importing and distributing copyrighted books only, the price of books at the bookstore is higher than in Vietnam, but that does not mean that the bookstore is empty of customers. This place is considered one of the ideal choices for young people whenever they need to find a quiet space to read, along with the advantage of serving snacks and drinks. With an open space design, book genres are arranged in clear and diverse areas, readers can choose a good book to read on the spot or buy it.
Sharing about the bookstore with NHK, Mr. Khanh said that Japanese readers, including teachers who are teaching students, love to come to the bookstore to buy Vietnamese language and culture books. Interestingly, in addition to their love for Vietnamese books, they also love the bookstore's signature coconut coffee. Mr. Khanh also turned the bookstore into a free library, hoping that this would be an opportunity for Japanese people to get in touch with Vietnamese culture. He placed a bookshelf in front of the store, where customers can leave books they no longer read or take them home.
However, Mr. Ngo Ngoc Khanh's entrepreneurial journey was not always smooth. The initial difficulties for a newbie in business sometimes made him want to give up. However, his love of books and the encouragement of friends and customers were the motivation for him to maintain the bookstore. Mr. Khanh always believes that stimulating demand, forming interests and habits of reading Vietnamese books, and spreading the beauty of Vietnamese culture are important. In the future, he hopes to open another bookstore to bring more values and experiences to Vietnamese book lovers.
Source: https://www.sggp.org.vn/hieu-sach-lan-toa-van-hoa-viet-o-nhat-ban-post794696.html
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