The book "Amazon - The Conquest of Jeff Bezos" is a vivid journey about the most powerful and fearsome empire in the global economy , attracting the attention of many readers.
Amazon Brand
Probably, no one uses the Internet without knowing Amazon.com - the world's largest online shopping website. Today, Amazon sells almost everything and delivers packages very quickly.
They provide much of the internet in their data centers, stream TV shows and movies to homes, and sell products with a line of popular voice-activated speakers.
 |
| The work “Amazon - Jeff Bezos' Conquest” was released in Vietnam, attracting the attention of young readers. (Photo: Tran Xuan Tien) |
And now, people think of the Amazon brand not only as an e-commerce giant, but also as a technology company whose inventions are going beyond the limits of computer science .
Amazon is a private company, not a country. Yet it wields so much influence that it could rival a country.
However, as a company that has been growing strongly, the Amazon brand name has also been tarnished, with a series of doubts and rumors. It can be said that wherever there is applause for Amazon, there is also criticism against Amazon.
Amazon is admired, even loved, by customers, while its secretive intentions are often questioned.
Furthermore, Bezos’s lofty net worth stands in stark contrast to the plight of the blue-collar workers in the company’s warehouses, raising troubling questions about the unequal distribution of money and power.
Amazon is no longer just an inspiring business story, but now it is a referendum on society, on the responsibility of big businesses to their employees, to their communities and their serious attitude towards the vulnerable mother Earth.
And Jeff Bezos' conquest
Known as the founder, CEO and Chairman of the Board of Directors of multinational technology company Amazon, Jeff Bezos is considered one of the most powerful faces in the technology world.
Being a CEO is not easy, becoming a successful CEO is even harder. Amazon Unbound - Jeff Bezos and the Invention of a Global Empire, written by Brad Stone, is the story of a tough CEO.
He created a corporate culture so rich that, despite its enormous size, the company continually cut through the bureaucracy in its operations to invent exciting new products.
It's the story of how a leading tech company became so omnipotent over the course of a decade that many began to worry that it might tilt the playing field to the disadvantage of smaller companies.
Additionally, the book shows how one of the world's most famous entrepreneurs seemed lost but then tried to find the right direction.
Even in the midst of a global pandemic, his power and profits have increased significantly. Management at Amazon is inseparable from Bezos’s personality. Most of his ideas are considered “crazy”.
The book is also a story that describes a period in business history when the old rules no longer applied to the businesses that dominated the world.
Source
Comment (0)