Mr. Truong Hoang Nguyen talks with business representatives

This is an in-depth and practical support activity to improve digital marketing capacity and product commercialization for local enterprises in the context of digital transformation taking place strongly nationwide. The program is expected to become a lever for local enterprises to make a breakthrough in brand capacity, confidently approaching domestic and foreign consumers with modern, sustainable and cost-effective communication solutions.

The program is guided by two experts: Truong Hoang Nguyen and Tram Vinh Giang for businesses. The training content focuses on brand development strategies on digital platforms, exploiting local product stories, guiding how to create attractive content and engage with target customers. Developing multi-platform sales channels, applying digital promotion tools and organizing communication campaigns - practice testing. Thereby, businesses can understand and master popular social networking platforms such as: Facebook, TikTok, Zalo OA... From there, build effective brand strategies and expand product consumption markets.

The program is organized according to the needs of enterprises, applying the "hand-holding" method; each enterprise receives 1:1 consultation and feedback from experts in the process of improving the effectiveness of enterprise support, helping enterprises apply knowledge to each enterprise's practice.

On the same day, the Department of Finance coordinated with the Young Entrepreneurs Association to organize the opening ceremony of the mini MBA training course.

MSc. Tran Minh Trong guides businesses in combat with AI

The training course is organized according to topics such as: financial management and cash flow in a volatile environment; AI applications in business operations and growth; branding and multi-platform digital sales strategies; green business reconstruction - transforming or disappearing and learning business models of some businesses,...

Ms. Le Thi Hong Mai, Head of Business Registration Office, Department of Finance shared that recently, the Department of Finance has proactively innovated the method of supporting enterprises in a practical, timely and appropriate manner to the development needs of each industry group. One of the highlights is the coordination of organizing a specialized executive training course (mini MBA) specifically for the leadership team of small and medium enterprises in the area.

"The class not only provides knowledge about strategic management, finance and market, digital transformation, but also helps businesses improve their leadership thinking and ability to adapt in a volatile economic context. Through this program, we hope to create a dynamic, courageous and innovative business community, thereby contributing to promoting sustainable local economic development," Ms. Mai affirmed.

Hoang Anh

Source: https://huengaynay.vn/kinh-te/thong-tin-thi-truong/ho-tro-doanh-nghiep-xay-dung-chien-luoc-ban-hang-da-kenh-153459.html