Miss Thanh Thuy and Luong Thuy Linh attended the opening of Flagship COCOLUX
VTV.vn - COCOLUX's opening in Cau Giay marks a pioneering step on a new beauty journey, where Gen Z explores a multi-sensory shopping space with 300+ leading brands.
Đài truyền hình Việt Nam•20/11/2025
Flagship COCOLUX 134 Cau Giay - The heart of beauty hearts
In the bustling heart of Cau Giay district, Flagship COCOLUX stands out as a new icon of modern shopping and beauty experience - where all senses are awakened and every moment becomes memorable.
The COCOLUX flagship is positioned as a comprehensive beauty experience space. On an area of over 500m², the store is designed in a modern, open and intuitive style, providing a natural, easy- to-explore experience. Bright colors and youthful architectural accents create an overall energetic look. Every small corner in the store can become a "valuable" background, full of Gen Z style.
Colorful space at Flagship COCOLUX 134 Cau Giay.
Inside, the areas are arranged as "emotional stations" from makeup, skincare, haircare, bodycare to perfume... gathering more than 300 international and Vietnamese brands. Each product, each experience is carefully designed for customers to freely explore, experiment and enjoy.
Here, customers can take photos in a photo booth with carefully invested lighting and camera angles to create Korean-standard photos. You can also have your skin checked, get makeup done with a beauty expert, or sip a cool glass of milk tea at the lovely Coco Tea bar area. If you love fun, dynamic activities, you can pick up teddy bears, make handmade stickers... activities that reflect the youthful, creative, and liberal spirit of the Gen Z generation.
Two beautiful queens in the same frame at the COCOLUX Flagship event.
Miss Thanh Thuy and Luong Thuy Linh - Representing the modern beauty, knowledge and courage that COCOLUX pursues
The opening event of Flagship COCOLUX 134 Cau Giay became exciting and inspiring with the participation of Miss Vietnam 2022, Miss International 2024 - Huynh Thi Thanh Thuy and Miss World Vietnam 2019 - Luong Thuy Linh.
The two beauty queens symbolize modern beauty, knowledge and courage, which is the image that COCOLUX aims for in the journey of spreading the value of love, self-care and honoring a beautiful lifestyle.
Not only appearing as guests of honor, the two Golden Lotus beauty queens also directly experienced the shopping space and explored a series of unique activities at Flagship COCOLUX.
Miss Thanh Thuy in a youthful, dynamic look experiences shopping at the store.
Hundreds of customers experience shopping at Flagship COCOLUX.
Sharing at the event, Miss Thanh Thuy said: "COCOLUX not only sells genuine cosmetics but also conveys the spirit of self-love, awakening beauty from within, which any girl needs in her journey to adulthood. In particular, at COCOLUX there are also many interesting experiences for young people, demonstrating the brand's dedication and understanding of the Gen Z generation."
Miss Luong Thuy Linh also shared: "Linh believes that everyone has their own most beautiful version, and COCOLUX is the place to help us find that by understanding our skin, empathizing with our bodies and providing genuine products and dedicated service."
The appearance of the two beauty queens not only created a media impression but also strongly conveyed the message "COCOLUX - Awaken the beauty within you", spreading positive values about love and self-care, which COCOLUX has consistently pursued for the past 11 years.
Over 11 years - Journey to awaken the beauty within you
Established in 2014, COCOLUX has gone through more than 11 years of sustainable development, expanding its system to nearly 20 stores nationwide, becoming one of the leading genuine cosmetics retail chains in Vietnam.
What makes COCOLUX different is not only its diverse product portfolio, but also its dedicated, professional and customer-oriented service. With customers at the center, COCOLUX always brings the best shopping experience and service, helping everyone find the best version of themselves.
From the brand philosophy of "Awaken the beauty within you", COCOLUX has built a community of more than 3 million loyal customers, constantly spreading the spirit of confidence, self-love and comprehensive beauty care through each product and each experience.
The launch of Flagship COCOLUX 134 Cau Giay marks the beginning of a new journey, where COCOLUX pioneers in combining multi-sensory experiences with modern shopping spaces, bringing Vietnamese customers a new standard in a complete, sophisticated and emotional beauty journey.
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