Amidst the brilliant autumnal space of the 2025 Autumn Fair, each booth is a unique cultural piece, carrying its own story about the land and its people. Among them, Nghe An 's booth stands out as a "deep bass note" that is both familiar and attractive, evoking the sound of the region's folk songs filled with human affection.
With the message “Nghe An Tourism - Sounds of the Vi Giam region”, Nghe An’s booth made a strong impression thanks to its creative display space, a harmony between traditional and modern elements. Films promoting tourism, images of famous landscapes, heritages, and publications introducing destinations and typical OCOP products attracted a large number of visitors, inspiring them to explore the land of “green mountains, blue waters, and deep human affection.”
Not only admiring, visitors can also experience Vi Giam folk songs, enjoy Nghe An specialties and participate in many interesting interactive activities. The smooth, deep folk melodies combined with the flavor of the homeland have created a unique color for the Nghe booth, where every visitor when stopping can clearly feel the cultural soul and love of Nghe An people.
Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism (center), visited Nghe An province's booth at the 2025 Autumn Fair.
The space "Nghe An Tourism - Sounds of Vi Giam region" attracts many people and tourists to stop and enjoy folk songs imbued with Nghe identity.
In addition to the visual and audio impressions, the “soul of Nghe An” is also expressed through the simple yet sincere way the locals introduce their homeland. Ms. Hoang Thi Minh Anh (Working at Do Luong Legend Resort, Nghe An Province) shared: Nghe An is known to many people for its famous destinations such as Uncle Ho’s hometown of Sen Village and Cua Lo Beach. But in addition, Nghe An tourism is also very rich, with forests, beaches and many attractive historical sites.
Regarding the sea, tourists can visit Cua Lo, Dien Chau, Quynh and some other beautiful beaches. Currently, Vinpearl Cua Hoi tourist area is a new highlight of sea tourism. As for eco-tourism, Nghe An has Pu Mat National Park with destinations such as Hon Mat, Hon Nhan, and developing tourist destinations such as Do Luong Legend area. Participating in this Fair, Nghe An province offers many attractive incentive programs to encourage visitors to experience. For example, Do Luong Legend tourist area has a 'lucky spin', visitors can participate to receive vouchers worth from 100,000 - 300,000 VND, along with many discounts from 20 - 50% for tourism services...
People and tourists attentively learn about attractive incentive programs and travel vouchers of Nghe An province.
Participating in the 2025 Autumn Fair is an opportunity for Nghe An to introduce its tourism potential and strengths, while expanding cooperation and connection with localities, businesses and domestic and international partners. This is also an opportunity for the province to promote investment, digital transformation and promote smart tourism, aiming to build Nghe An into a friendly, attractive and sustainable destination on the Vietnam tourism map. With careful preparation and creative presentation, Nghe An tourism booth not only contributes to enriching the space of the Autumn Fair, but also spreads cultural values, affirming the position of the land of talented people, the homeland of heritages.
If Nghe An brings the smooth melody of Vi Giam, Gia Lai brings the strong, liberal colors of the Central Highlands. In the resounding gong sounds and rich culinary flavors, Gia Lai booth becomes a highlight leading tourists to immerse themselves in the land of "blue sky, red soil, warm people".
Mr. Dang Thanh Hung (Tourism Management and Development Department, Department of Culture, Sports and Tourism of Gia Lai province) said: Coming to this year's Autumn Fair, Gia Lai province hopes to promote and widely introduce tourism products, services and unique cultural values of the locality in an event that attracts a large number of tourists and tourism units across the country. At the fair, Gia Lai province brings many outstanding activities such as introducing tourism products and services of businesses and tourism associations in the province; displaying 4-5 star OCOP products, demonstrating the quintessence and characteristics of local products. In addition, Gia Lai also has a culinary booth to serve tourists, introducing typical delicious dishes such as spring rolls, vermicelli with fish cakes, rice rolls, banh it la gai, etc.
At the Gia Lai province exhibition space, people and tourists can scan QR codes to learn more about destinations and typical local tourism products.
Many attractive promotional vouchers were introduced at Gia Lai province's booth, providing visitors with the opportunity to experience local tourism at a cost savings.
Gia Lai province participates in three main groups of activities: First is the booth promoting local tourism products, located in the common space organized by the Vietnam National Administration of Tourism; second is coordinating with the Department of Industry and Trade to participate in the 200m² OCOP booth area, gathering typical OCOP enterprises and third is participating in the 48m² culinary space with many traditional dishes to serve visitors. In addition, Gia Lai province also organizes special art performances such as gongs, Central Highlands ethnic musical instruments, traditional martial arts... Every hour there is a performance, contributing to creating a lively highlight, rich in the cultural identity of the highland region.
“Coming to this autumn fair, we hope to continue to promote and strengthen tourism promotion. At the tourism booth, we also offer activities, such as coordinating with tourism associations to provide vouchers and tourism stimulus programs with the participation of nearly 40 businesses... Promotional information is integrated with QR codes, helping visitors easily look up and access products, introductory films, publications and contact information. Through this fair, Gia Lai hopes to continue to spread the image of friendly, dynamic and richly-identified tourism to a large number of domestic and foreign tourists...", Mr. Dang Thanh Hung hopes.
Leaving the vast Central Highlands, visitors "drift" with the flow of emotions to the Mekong Delta, where Can Tho offers a fresh, bustling atmosphere like a miniature floating market. The scent of ripe fruit, the sound of laughter and hospitable smiles make anyone who visits feel their heart soften in the autumn rhythm of Hanoi.
Mr. Nguyen Van Loi shared about Can Tho City's expectations when participating in the Fair, aiming to promote tourism image and attract a large number of tourists.
Mr. Nguyen Van Loi (specialist of Can Tho City Tourism Promotion Information Center) said: This year's Autumn Fair is the largest ever, with more than 3,000 booths displayed at the largest Exhibition Center in Vietnam. This is a great opportunity not only for Can Tho but also for provinces and cities across the country to promote their images, destinations, culture, cuisine and typical festivals. In particular, Can Tho city, after being merged and expanded, has many new potentials for tourism development. This fair attracted a large number of visitors, including many tourists from the northern provinces, especially the capital Hanoi, creating favorable conditions for Can Tho to access key tourism markets.
At the Can Tho City booth, visitors were introduced to a variety of tourism products and publications from information on destinations, culture, cuisine to stimulus programs. Many local tourism businesses also sent publications and promotional documents to introduce their products and services. In addition, the booth also displayed OCOP products and famous specialties of the Tay Do region such as ST25 rice, banh tet, custard apple tea, mango, durian, etc. In addition, visitors to the Can Tho booth also had the opportunity to receive discount vouchers and tourism stimulus programs implemented by businesses in the city in coordination with the Organizing Committee, contributing to bringing many attractive and practical experiences to visitors.
In addition to promotional vouchers, the tourist destination display booths also show impressive films, providing a vivid experience of local culture and landscapes.
Among the colorful regions, Thai Nguyen touches the emotions of tourists with the rustic yet sophisticated beauty of Tay culture in Thai Hai Village. From the rustic products to the echoing gong and then melodies, all tell the story of a village that is preserving and spreading traditional cultural values in modern life.
Mr. Nguyen Quang Tuan (Deputy Head of Thai Hai Village, Thai Nguyen Province) shared: Today, Thai Hai Village is very honored to be invited by the Vietnam National Administration of Tourism to attend the 2025 Autumn Fair with the Department's delegation. Thai Hai Village is one of the first villages in Vietnam to be recognized by the World Tourism Organization as "The best tourist village in the world in 2022", and is also the first village to receive a 5-star OCOP certification for cultural tourism products. Coming to this fair, we brought many traditional products made by the villagers themselves, from Tay ethnic cuisine to handicrafts. Visitors can enjoy typical specialties such as purple sticky rice, canarium sticky rice, meat with meatballs, smoked meat, sausage, rice cakes, lam tea, and forest honey products, Thai Hai honey... all produced, raised and processed by the villagers.
Thai Hai Village, Thai Nguyen Province, is always bustling with tourists visiting, enjoying and shopping for local specialties.
Mr. Nguyen Quang Tuan commented that the Fair is a valuable opportunity to spread the cultural values and beauty of the people and land of Thai Nguyen.
“We are very grateful to the Government, especially the Prime Minister, along with the National Tourism Administration, the Ministry of Culture, Sports and Tourism… for creating conditions for Thai Hai Village to have the opportunity to promote its products and culture. Through the fair, I realized that tourists are very interested in and love clean products that are imbued with the cultural identity of the Tay ethnic group. This is truly a precious opportunity for Thai Hai Village to spread the cultural values and image of the Tay people to all visitors to the fair…”, Mr. Tuan expressed.
From the Nghe An region to the Gia Lai plateau, from the Can Tho floating market to Thai Hai village, the 2025 Autumn Fair is not only a place to promote tourism products, but also a journey of cultural connection, where each land tells its own story, blending into the common identity of the beautiful, friendly and vibrant Vietnam.
Source: https://baotintuc.vn/du-lich/hoi-cho-mua-thu-2025-diem-hen-quang-ba-du-lich-dia-phuong-20251101074714908.htm
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