Quang Ninh: Enhancing destination brand thanks to MICE tourism

In recent years, the number of MICE groups brought to Quang Ninh by domestic and international travel agencies has been increasing. Welcoming large numbers of MICE groups is becoming a trend that brings high economic value, contributing to enhancing the destination brand.

Mr. Do Van Tuan, Chairman of the People's Committee of Mong Cai 1 Ward, presented flowers and welcomed tourists to Quang Ninh , Vietnam. (Photo: Mong Cai 1 Ward Portal)

In mid-October 2025, nearly 1,000 Chinese tourists on MICE (meetings, incentives, conferences and events) tours completed entry procedures through Mong Cai International Border Gate, starting a 5-day, 4-night sightseeing and vacation trip in Quang Ninh province.

The MICE tourist group included many delegates and businessmen from various localities in China. Before that, the group attended an economic conference in Dongxing city (Guangxi, China).

Or in mid-August 2025, Quang Ninh also welcomed a group of 600 tourists from the multinational corporation Three International, coming from about 30 countries and territories. The group visited Ha Long Bay, the Sun Wheel, Quang Ninh Museum, Ha Long Market and attended a conference at Vinpearl Ha Long Hotel.

Top MICE tourism destination in the region

In recent years, the number of MICE groups brought to Quang Ninh by domestic and international travel agencies has been increasing. Welcoming large numbers of MICE groups is becoming a trend that brings high economic value, contributing to enhancing the destination brand.

Quang Ninh has all the elements to welcome domestic and international MICE groups. In addition, Quang Ninh's tourism products are also very diverse, from mountains to islands, which is a distinct advantage, helping groups of tourists have more choices.

Besides the beautiful natural landscape, Quang Ninh also has the advantage of a modern and synchronous infrastructure system with highways, seaports, international airports... connecting with major tourist centers.

In addition, the appearance of resorts, hotels, 5-star resorts, large-scale conference centers... has brought a new and modern look to Quang Ninh tourism. With these advantages, Quang Ninh province has quickly become the leading MICE tourism destination in the region.

The efforts and readiness of all levels, authorities and businesses in Quang Ninh are also a plus point. The Department of Culture, Sports and Tourism of Quang Ninh province said that in recent times, the province has always attached importance to developing MICE tourism.

Vietnam Private Economic Forum 2025 was held in Quang Ninh in early August 2025. (Source: BQN)

Quang Ninh has had many working programs with Vietnamese economic groups, domestic and international travel businesses, promoting tourism potential in key markets such as China, Korea, Japan, India, etc. The province's businesses are ready with facilities to serve the organization of conferences, seminars, and tours for domestic and foreign delegations coming to Quang Ninh in the form of MICE.

For example, at FLC Ha Long Hotel, the unit continuously offers preferential packages exclusively for businesses and groups with attractive prices and many amenities. Especially the meeting space has an area of ​​nearly 2,000m2, accommodating up to 1,500 guests.

Along with that are 6 conference rooms fully equipped with the most advanced sound, lighting and LED screen equipment, professional staff, ready to meet all event organization needs and ensure to bring great experiences to attendees.

Accommodation units also take full advantage of diverse amenities, from restaurants, bars, spas, swimming pools, international golf courses, to spacious team building areas so that groups of guests can organize many fun group activities...

Korean tourists visit Yen Tu historical site. (Source: BQN)

Take advantage of the "golden moment"

Identifying MICE tourism as one of the important activities contributing to the overall tourism development of the province, contributing to the goal of welcoming 20 million visitors, including at least 4.5 million international visitors in 2025, in the last months of the year, Quang Ninh is making efforts to organize attractive activities and special programs to welcome this flow of visitors.

According to the Department of Culture, Sports and Tourism of Quang Ninh province, although the last three months of the year are the low tourist season for domestic tourists, they are the "golden time" to organize MICE tourism. Therefore, the province has prepared a synchronous tourism infrastructure with more than 20,000 rooms in 1,380 accommodation establishments, along with 32 tours, routes, 78 tourist destinations...

From now until the end of the year, the province's localities have registered 148 events and activities, including many special programs, such as: Art to welcome the 16th Provincial Party Congress; Golden Autumn of Uong Bi in 2025; Full Moon Festival and art light performance at Heritage Bay; Ha Long - Quang Ninh Culinary Festival in 2025; OCOP Fair in the Northeast region - Quang Ninh 2025...

In addition, Quang Ninh province also organizes many attractive cultural, sports and tourism events such as Ha Long Concert 2025; OCOP Autumn-Winter Fair 2025; Yen Tu autumn festivals, Ha Long Heritage International Marathon and many cultural experience activities of ethnic groups in the highlands...

These are stimulus events, creating highlights to attract MICE guests, thereby creating momentum for the tourism industry to accelerate and complete the goal of welcoming over 20 million visitors in 2025.

Mr. Nguyen Thai Hung, Director of Saigon-Ha Long Hotel, shared that at the end of the year, MICE tourism tends to increase sharply, compared to other months and quarters of the year due to the high demand for seminars, meetings, summaries, and tourism. Therefore, the unit has prepared many types of conference rooms, suitable for small groups of 10-20 people or large-scale events of up to thousands of guests, along with space for exhibitions and displays.

In addition, Saigon-Ha Long Hotel also connects with local businesses to create new, unique and attractive experience and service packages to meet the increasingly high and diverse needs of tourists.

Quang Ninh's careful and diverse preparation, along with synchronous infrastructure and high-class service quality, is expected to see a breakthrough in the last months of the year, continuing to affirm its brand as a leading destination in the region.

In the first 9 months of 2025, Quang Ninh welcomed over 17.1 million tourists, an increase of 9% over the same period in 2024; total revenue reached 44,250 billion VND, an increase of 20%. In the fourth quarter of 2025, the province strives to welcome over 4 million visitors, with total expected revenue of over 12,700 billion VND.

Source: https://baoquocte.vn/quang-ninh-nang-tam-thuong-hieu-diem-den-nho-dong-khach-du-lich-mice-332609.html