An individual sells on TikTok Shop (Photo: Forbes)
The top 5 best-selling product categories on TikTok Shop include fashion , home & living, health & personal care, electronics and beauty.
According to a report from TikTok, as of the end of November 2023, there were more than 2.8 million Vietnamese micro, small and medium enterprises (MSMEs) operating on the platform. The top 5 best-selling product categories on TikTok Shop include fashion, home & living, health & personal care, electronics and beauty.
A representative of TikTok Vietnam said that over the past year, TikTok has coordinated with ministries, agencies, and organizations across the country to increase digital trade opportunities for local businesses and products.
Notably, the OCOP Market program in cooperation with the Ministry of Agriculture and Rural Development on TikTok has helped more than 3,000 MSMEs from 30 provinces and cities nationwide consume local agricultural products, surpassing the sales threshold of 100 billion VND.
In addition, in the first collaboration with TikTok, the Vietnam Online Shopping Day program - Online Friday 2023, organized by the Ministry of Industry and Trade , achieved unexpected success when the hashtag #onlinefriday attracted more than 1 billion interactions, creating a total of 50,013 successful orders in just 60 hours of online shopping.
There are more than 2.8 million Vietnamese micro, small and medium enterprises (MSMEs) operating on the TikTok platform.
Statistics from TikTok show that, along with the rise of the shopping-entertainment trend, short-form videos are the best medium to influence users' trust and purchasing behavior.
According to a report conducted by TikTok on Vietnamese users' shopping behavior during the 2023 holiday season, 69% of users prioritize watching short videos to learn about products and services. Of which, 84% of users are convinced to buy products and services of the brand.
Another analysis by TikTok in the period September 2022 - December 2022 also showed that, compared to sellers on TikTok Shop who do not use TikTok advertising, the TikTok Shop seller community that uses advertising achieves an average total sales volume (GMV) 112% higher.
TETastic with TikTok is the launch of support for businesses during Tet this year and throughout the year. The event brings many open conversations, sharing sessions and practical discussions, sketching the picture and consumption trends of Tet, enhancing creativity and discovering effective creative solutions to help micro, small and medium enterprises boost revenue.
In particular, within the framework of the event, experts directly supported and provided 1:1 consultation to businesses facing difficulties in using marketing tools on TikTok.
To help businesses maximize the above opportunities and keep up with the advertising trend at the beginning of the year, TikTok introduced a system of diverse advertising solutions during the event.
The intersection of content and commerce is key to driving efficiencies from communications campaigns to revenue. Diversity in content creation will help SMEs tap into the full potential of the Shoppertainment trend - a combination of entertainment and shopping experiences.
This helps users feel comfortable when viewing advertising content, easily converting viewers into potential customers. In addition, sellers are also supported in building appropriate advertising methods to achieve the goals of expanding coverage to potential customers, promoting interest and interaction and activating purchasing actions.
"SMEs have always been an important pillar in boosting the economies of countries in the region in general and Vietnam in particular. TETastic with TikTok will be our first effort in 2024 to continue supporting SMEs to improve their Digital Transformation capabilities through training programs, consulting and marketing tools on the platform," said Jason Song, Marketing Director of SME Asia Pacific at TikTok.
According to Thuy An / VTV.vn
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