Luc Ngan District, Bac Giang: Agricultural product consumption increases thanks to 'digitalization'

In order to promote e-commerce development and bring local agricultural products, especially mountainous agricultural products, closer to consumers through digital platforms, the Department of Industry and Trade of Bac Giang province in coordination with Jin Pro Network Media and Entertainment Joint Stock Company organized the program "Top Agricultural Products - Agricultural Products to the City" in Luc Ngan district from June 6 to 7, 2025.

The program is an activity to concretize the e-commerce development goals set by the People's Committee of Bac Giang province, especially in the spirit of Plan No. 27/KH-SCT dated March 20, 2025. According to the representative of the Department of Industry and Trade of Bac Giang, the application of digital platforms to connect, promote and consume agricultural products, especially lychee - the local key product, is a key task in the strategy of developing modern and sustainable trade.

Huyện Lục Ngạn, Bắc Giang: Tiêu thụ nông sản tăng nhờ 'số hoá'

This event also took place in Thai Nguyen province. Illustrative photo.

The program “Top Agricultural Products - Agricultural Products to the City” aims at three key goals to promote digital transformation in the agricultural sector. First of all, it is the digitalization of agricultural products, through the application of technology to connect agricultural products, especially lychee - the staple product of Bac Giang province with markets inside and outside the province.

In addition, the program focuses on digital transformation training for businesses, cooperatives and production households, helping them grasp and effectively exploit popular online platforms such as TikTok, Facebook, YouTube in communication and sales activities. The program also aims to build a sustainable distribution connection system, creating a direct bridge between producers and retail systems nationwide through livestream and online booths, opening up wide consumption opportunities for local agricultural products in the digital environment.

The Megalive session "Agricultural products in the city" had the participation of many famous KOCs and KOLs. Photo: Jin Pro Network

According to Mr. Huynh Nam, Director of Jin Pro Network Company, within the framework of the program, a series of practical events will be deployed, including workshops to share experiences in connecting and using digital platforms in promoting agricultural products, connecting transportation; along with direct training sessions for businesses, cooperatives and production households.

The highlight of the program is the livestream event to sell and promote lychees at the garden, held on June 7, 2025 at Muoi Village, Giap Son Commune, Luc Ngan District. This activity has the participation of KOLs, KOCs and representatives of local businesses, cooperatives and production households. This is not only an opportunity to increase direct interaction between sellers and consumers but also contributes to promoting the branding of Bac Giang agricultural products in the digital environment.

Le Trang

Source: https://congthuong.vn/huyen-luc-ngan-bac-giang-tieu-thu-nong-san-tang-nho-so-hoa-391102.html