Hublot's plan to conquer the Vietnamese market

Hublot opens two new stores and chooses The Hour Glass as its exclusive distribution partner in its strategy to conquer the Vietnamese market.

In early June, the Swiss luxury watch brand officially opened two branches in Union Square (HCMC) and Trang Tien Plaza ( Hanoi ). The event marked a new development step with the ambition to conquer Vietnamese watch enthusiasts - one of the dynamic markets in Southeast Asia.

Mr. Ricardo Guadalupe and Mr. Tran Thanh Hai talk about new prospects in the Vietnamese market.

There are many reasons why the Swiss company chose The Hour Glass as its exclusive distributor in Vietnam. Both brands share a passion for timekeeping machines and have similar histories.

Accordingly, The Hour Glass was founded in 1979, based on the foundation of a family business trading watches since the 1940s. The unit gradually expanded the market, diversified its operations, aiming to become the leading watch retailer in Asia. They currently own more than 50 stores, including in Singapore, Japan, Malaysia, Thailand, Australia...

In Vietnam, the company operates three stores - one in Hanoi and two in Ho Chi Minh City, requiring high levels of professionalism, loyalty to the core values ​​of the distribution brand and hoping to strengthen long-term relationships with customers.

Hublot Trang Tien Plaza Boutique is located in the most luxurious shopping area in Hanoi, next to the ancient Central Post Office , overlooking Hoan Kiem Lake. The store design is minimalist, imbued with the brand philosophy with contrasting tones. There is a private lounge for guests to freely admire the classic machines.

Hublot Trang Tien Plaza Boutique in Hanoi.

Meanwhile, located in the heart of District 1, Ho Chi Minh City, Hublot Saigon Center Boutique is designed in a modern style, true to the pioneering spirit of the brand, with transparent windows on the outside to honor the outstanding designs. Inside are colorful pop-art products contrasting with traditional materials such as metal, leather and glass.

Another branch in District 1, Ho Chi Minh City - Hublot Union Square Boutique - is located on the ground floor, with a facade that scores points with transparent glass, glossy black aluminum frame, gray tones and minimalist design.

At these three stores, connoisseurs can admire the latest collections such as MP-13 Retrograde Tourbillon Bi-Axial Titanium, Big Bang Unico Tourbillon Yellow Neon SAXEM, Square Bang Unico Sapphire. In addition, the brand also introduced a special edition of only 100 pieces - Big Bang Unico Sorai.

Hublot Union Square store in Ho Chi Minh City.

"The Hour Glass has been a great partner since our inception. Standalone boutiques continue to be a key strategy, providing customers with greater access, visibility and presence for Hublot in a competitive market. The Union Square branch will give you a valuable experience of our craftsmanship," said Ricardo Guadalupe, CEO of Hublot, at the opening ceremony in early June.

Mr. Tran Thanh Hai - Director of The Hour Glass Vietnam - commented that the three Hublot stores in Vietnam are proof of the long-lasting relationship spanning four decades between the two units.

"The efforts of The Hour Glass's team of experts, along with Hublot's values ​​and long-term commitment, are realized through the opening of a new store in Ho Chi Minh City, demonstrating the growing love of Vietnamese watch enthusiasts for the philosophy and machines of the Swiss manufacturer," he said.

Compared to the centuries-old history of the world watch industry in general and Switzerland in particular, Hublot is still quite young (born in the 1980s). But with its innovative approach (combining materials to create a series of breakthrough designs) and a marketing strategy based on the spirit of "always being the leader, unique and different", the company has developed rapidly and is now one of the most valuable brands in the world.

The watchmaker has been continuously conquering the watch enthusiasts for the past 40 years - starting with the Classic Original design inspired by the train door (combining gold and rubber - two materials never before seen on a watch) to the iconic Big Bang Original line, emphasizing the black composite bezel. This model also started the journey of developing later Big Bang versions such as All Black, One Million, Diver, Mag Bang or Saxem.

The combination of many elements such as tradition, creativity and top-notch craftsmanship... gave rise to the term "The Art of fusion" - which later became the brand's aesthetic and technical philosophy.

Today's Hublot watches are not only diverse in color, material, and design, but also focus on modern technology. Typical examples include Magic Gold - the highest standard of gold with scratch and impact resistance; bright ceramic; transparent monolithic sapphire; colored glass or Unico Chronograph, Meca-10, Tourbillon and Cathedral Minute Repeater machines.

At the LVMH Watch Week 2023 event, Hublot attracted attention when applying and coloring Saxem - the main material in the satellite and laser manufacturing industry - to help the Big Bang Tourbillon Automatic Yellow Neon Saxem version have a unique and eye-catching appearance.

"That is why Hublot conquered European royalty (King Juan Carlos I of Spain, Princess Carolina of Monaco), politicians and celebrities in many fields, including football legend Pele and designer Yeji Yamamoto," the Swiss manufacturer's representative added.

Van Phat

Hublot Hanoi Trang Tien Plaza Boutique Address: Trang Tien Plaza, 24 Hai Ba Trung, Trang Tien Ward, Hoan Kiem District Hotline: (+84) 24 7102 2488 Opening hours: 9:30-21:30 Monday to Thursday; 9:30-22:00 Friday to Sunday

Hublot HCMC Saigon Centre Boutique Address: L1-14, Saigon Centre, 65 Le Loi, District 1 Hotline: (+84) 28 3636 9860 Opening hours: 9:30-21:30 Monday to Thursday; 9:30-22:00 Friday to Sunday

Hublot TP HCM Square Boutique Address: L1-04, Union Square Building, 171 Dong Khoi, Ben Nghe, District 1 Hotline: (+84) 28 3535 3349 Opening hours: 9am-10pm Monday to Sunday

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