Opening of Vietnamese Specialty Festival for Vietnamese Tet

(CPV) - The "Vietnamese Specialties for Vietnamese Tet" festival will take place until December 11, 2024 at all GO!, Big C, and Tops Market supermarkets nationwide; giving consumers the opportunity to experience traditional Tet shopping, through the Candy Festival, the Dried Goods Festival, and the Vietnamese Agricultural Products Festival...

Mr. Jose Mestre - Commercial Director of Fresh Food Industry, Central Retail Group Vietnam (left) spoke at the event.

On the evening of November 30, the "Vietnamese Specialties for Vietnamese Tet" Festival was officially opened at GO! Thang Long supermarket, Hanoi .

Following the success of the "Pride of Vietnamese Specialties" Festival, which took place on the occasion of the National Day on September 2nd, Central Retail Vietnam launched the "Vietnamese Specialties for Vietnamese Tet" Festival; thereby, creating conditions for consumers to review the traditional beauty of the old Tet memories and connect cultural values through dishes and specialties of each region of Vietnam.

The "Vietnamese Specialties for Vietnamese Tet" festival will take place until December 11, 2024 at all GO!, Big C, and Tops Market supermarkets nationwide; giving consumers the opportunity to experience traditional Tet shopping, through the Candy Festival, the Dried Goods Festival, and the Vietnamese Agricultural Products Festival...

Specifically, the program applies attractive promotions of up to 49% on nearly 100 specialty products from all regions of the country such as: Dried buffalo meat, dried pork, beef jerky, buffalo jerky, dried bamboo shoots (Northwest); dried pho, special dong vermicelli, five-color rice vermicelli, specialty rice, peeled green beans (Hanoi); squid braised in tamarind, braised milk crab, sweet and sour yellowstripe scad (Central); 9-flavor coconut candy ( Ben Tre ), shrimp crackers (Ca Mau)...

The festival "Vietnamese specialties for Vietnamese Tet" will take place until December 11, 2024 at all GO!, Big C, and Tops Market supermarkets nationwide.

Mr. Jose Mestre - Commercial Director of Fresh Food Industry of Central Retail Vietnam Group said that with the advantage of being a retailer present in almost all provinces and cities of Vietnam, the group has the opportunity to gather most of the products and specialties from all over the country to organize the festival program "Vietnamese specialties for Vietnamese Tet". With this program, customers when visiting and shopping at any GO!, Big C, Tops Market supermarket can easily experience the regional specialties of Vietnam.

"This is not just a commercial event, but an event that we have invested in very carefully, closely coordinating with partners and suppliers, giving consumers the opportunity to explore Vietnam's rich specialty products. We expect that this event, taking place during the busiest shopping season of the year, will contribute to connecting the community, connecting traditional values, thereby contributing to preserving Vietnamese culture," Mr. Jose Mestre emphasized.

Throughout the program "Vietnamese specialties for Vietnamese Tet", consumers can also immerse themselves in activities imbued with national traditions, such as: Scholars presenting calligraphy, artisans making figurines, fruit tray display contest, banh chung wrapping contest for children, duck catching contest, and an exciting music night at GO! Thang Long supermarket....

Speaking at the ceremony, Ms. Nguyen Kieu Oanh, Deputy Director in charge of the Hanoi Department of Industry and Trade, assessed: The program "Vietnamese specialties for Vietnamese Tet" is an extremely meaningful initiative, not only contributing to diversifying the market of goods but also creating opportunities for consumers to enjoy unique specialties of regions across the country. Because Tet is the most important holiday for Vietnamese people. The Tet meal is not just a simple meal but also a manifestation of family reunion. Choosing specialty products with the rich flavor of the homeland to display on the Tet meal not only shows respect for family traditions but also contributes to promoting the image of the country.

Deputy Director in charge of Hanoi Department of Industry and Trade Nguyen Kieu Oanh spoke at the event.

“As a major retailer, Central Retail has gathered a large number of high-quality specialty products, from fresh fruits, traditional confectionery to dishes and specialties from each region of Vietnam. This not only helps consumers save shopping time but also ensures food quality and safety.

The Hanoi Department of Industry and Trade highly appreciates Central Retail's efforts in promoting the consumption of Vietnamese goods. At the same time, we hope that Central Retail will continue to accompany, support, connect, promote and consume Vietnamese products from all regions across the country for domestic consumption and promote introduction and promotion in the unit's system abroad," Ms. Nguyen Kieu Oanh emphasized./.

Source: https://dangcongsan.vn/kinh-te/khai-mac-le-hoi-dac-san-viet-cho-tet-viet-684911.html