Towards excellent innovation
Currently, Shinhan Life is actively implementing activities, focusing on 3 main directions: investing in product distribution channels and expanding business activities; improving operational management processes, developing a more diverse and competitive life insurance product portfolio, along with improving the satisfaction level of employees and consultants based on the spirit of Shinhan pride.
Specifically, Shinhan Life's distribution channel system continues to improve internal management, operations, and business operations along with transparent training processes to optimize customer experience. At the same time, the company focuses on promoting cooperation with strategic partners to enhance capacity and develop together, aiming for excellent results for the business activities of all parties.
To achieve comprehensive and sustainable growth, the company identifies the main driving force as initiatives that help Shinhan Life make a distinct mark in the market. The company's staff and consultants continue to come up with initiatives that bring practical results to business and internal operations. At the company, the Shinhan spirit is nurtured and spread through a healthy corporate culture, expressed in the willingness to support the common goal.
Strong Beginnings
On the journey to achieve the 2025 growth target, Shinhan Life is taking strong steps in the first quarter. To start, on February 19, Shinhan Life and FPT signed a Memorandum of Understanding, under which FPT will accompany Shinhan Life in the journey of digital transformation, green transformation and smart transformation through the development of effective cooperation projects. The goal of this cooperation is to help Shinhan Life meet customers' needs for insurance participation in a transparent, fast and seamless manner.
At the event, a representative of Shinhan Life Insurance Corporation (parent company of Shinhan Life Vietnam) affirmed Shinhan Life's strong commitment to promoting digital transformation throughout the process, emphasizing the group's efforts to improve service quality through technology as well as its readiness to support Shinhan Life Vietnam in applying technology to business operations.
Along with digital transformation, Shinhan Life focuses on researching and launching new insurance products to meet the needs of each separate customer group, making insurance products more accessible to Vietnamese people. On March 3, the company launched the Shinhan - An Thinh joint insurance product, providing an optimal protection solution combining protection benefits, investment benefits and additional benefits to meet customers' needs for risk prevention and financial protection.
Mr. Bae Seung Jun - General Director of Shinhan Life Vietnam shared: “According to recent reports on consumer trends, the complex changes in the world economic and political situation are having significant impacts on customers' purchasing motivation. Businesses need to have different strategies in terms of products and services to meet the needs as well as increase customer access. At Shinhan Life Vietnam, we will continue to research and develop a variety of life insurance products to meet the specific needs of each customer group, contributing to bringing a complete and happy life experience”.
In addition to business activities, Shinhan Life Vietnam continues to invest resources in activities that deliver practical values to the community. With the belief that investing in children and adolescents contributes to the sustainable development of Vietnam's future generations, the company continues to promote cooperation with SOS Children's Villages Vietnam through a Memorandum of Understanding signed on February 20, 2025, thereby emphasizing its commitment to accompany and support children and adolescents in the village on their journey of self-development and building a stable life.
2025 is expected to be a recovery period for the insurance industry with opportunities and challenges going hand in hand. With careful preparation and the right direction, Shinhan Life Vietnam's Board of Directors believes that it will help the company achieve its growth goals and continue to accompany and protect customers in Vietnam.
Phuong Dung
Source: https://vietnamnet.vn/khoi-dau-manh-me-cua-shinhan-life-tren-hanh-trinh-tang-truong-toan-dien-2386565.html
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