Like Hanoi and many other localities across the country, in recent days, in Ha Nam, the service of renting wedding cars for check-in (taking photos) has developed around Phu Ly city and the centers of districts and towns. Cars loaded with fresh flowers have become ideal check-in spots for young people. Thanks to this service, many car owners have earned millions of dong every day.
Since the end of August, in Phu Ly city, on some roads with frequent traffic such as Chau Cau, Nguyen Van Troi, Ly Thuong Kiet, fixed wedding car check-in points have appeared with rental service prices for taking photos from 30-50,000 VND/person/time. If using other services such as renting accessories (hats, bags, scarves, costumes, etc.), customers will have to pay an additional fee. In addition, customers who need to use a full service package including wedding car rental, makeup, photography, the cost is about 500,000 VND/person/time. Through research, it is known that the means to create wedding car check-in are bicycles or old Cub 81, 82 to create a classic, old look. To prepare for a wedding car check-in, car owners must invest about 2-3 million VND to buy fresh flowers with all kinds of colors for bouquets and decoration, in which the most commonly used are lotus flowers, daisies, sunflowers, hydrangeas, etc.
As one of the first check-in wedding car owners in Phu Ly city, Mr. Vuong Hung Minh - owner of Lotus wedding dress shop on Tan Khai street (Phu Ly city) said: During the ten days, from August 25 to September 5, the number of customers using the check-in wedding car service was very large. Every day, my wedding car spot attracts about 100 customers who are students, students, and women coming to take pictures. Of these, about 30% of customers use the full service package from makeup, photography with a full service price of 500,000 VND/person/time. The price for renting a wedding car with accessories such as flower baskets and hand-held bouquets will be 50,000 VND. The most difficult thing for those who do check-in wedding cars is flower management. Because the wedding car uses mostly fresh flowers, the investment cost is quite high. Moreover, we must know how to keep the flowers fresh from morning to night to attract customers to use the service. Besides, my staff and I often go online to research and consult ideas to create the most vivid and eye-catching flower car.
Grasping the psychology of following the trend of young people in taking photos of autumn wedding cars, Ms. Tran Thu Hong, owner of Hong Tui shop on Chau Cau street (Phu Ly city) has also brought the "specialty" of Hanoi autumn to Phu Ly city. Ms. Hong's worn-out bicycle filled with fresh flowers placed on the sidewalk right in front of the shop has created many conveniences for customers in using services such as renting additional straw bags, straw hats, decorative accessories, available costumes of the shop... with the service price of using additional accessories being only 10,000 VND/person/turn. According to Ms. Hong, the number of customers using the wedding car check-in service is highest during the National Day holiday on September 2. Thanks to promoting advertising on social networking sites, in addition to customers from Phu Ly city, Ms. Hong's flower car spot also attracts a large number of customers from districts in the province and neighboring provinces such as Hung Yen, Hoa Binh ... with an average number of customers per day of 70-80 people, earning an income of 2-3 million VND/day.
Sharing about the idea of developing a wedding car service in the near future, Ms. Hong said: Since September 5, the number of customers who need to rent a wedding car for check-in has decreased significantly. Therefore, the store will no longer open a daily check-in car rental service like before, but will open it on weekends and holidays. However, for customers who call to book a wedding car to check-in with a group of friends and family, the store still meets the demand. We will schedule a fixed schedule for all customers who book a wedding car to check-in on a fixed day of the week to reduce the cost of investing in a wedding car because all the flowers used are fresh flowers, some of which are fast-fading flowers such as sunflowers and lotus flowers that must be completely replaced during the day, so the cost is quite high. In the near future, in parallel with the fresh wedding car point, I am planning to combine creating a wedding car made from balloon flower clusters to meet the needs of "following the trend" and checking in of young people.
It is known that not only in Phu Ly city but also in Duy Tien town center and Ly Nhan and Kim Bang districts, the wedding car check-in service has also attracted a large number of young people to take photos in recent days. To attract customers to use makeup services and promote the image of the newly opened Uni Wedding Ha Nam branch in Hoa Mac ward (Duy Tien). Uni Wedding has created a free wedding car check-in point for all customers right in front of the walking street area, Hoa Mac urban area.
Ms. Dao Thi Hau, store manager, said: The store offers free use of the flower car for customers who come to check-in and take photos. For customers who need makeup and photography services, the store will only charge a support fee of 200,000 VND/person/time. We are still researching and continuing to come up with new ideas to create new and unique check-in spots to serve customers on the occasion of the upcoming Mid-Autumn Festival.
Thus, although it has only been in operation for a short time, the appearance of flower cars has made many people quite excited. Not only meeting the needs of checking in and keeping beautiful pictures of young people, helping car owners increase their income, in the middle of a bustling, noisy city, bicycles loaded with flowers of all colors also decorate and create a new poetic feature for the city in autumn.
Nguyen Oanh
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