New era of Vietnamese agriculture - From pure Vietnamese products to pioneering marketing strategies

'Righ to Win: The 'Winning Door' of Vietnamese Agriculture' is a national action plan, shaping a new vision for Vietnamese agriculture in the new era.

With more than 250 concise pages, imbued with strategic thinking and an open spirit, “Righ to Win: The 'Winning Door' of Vietnamese Agriculture ” (Winning Door) is a national action plan, shaping a new vision for Vietnamese agriculture in the era of innovation and deep integration.

The work not only introduces a development model, but also demonstrates a new national mindset – where Vietnamese enterprises are seen as value creators, linking growth with social responsibility and sustainable development.

From strategic thinking to ecosystem thinking

Through the development journey of AgriS and Betrimex - two pioneering enterprises in enhancing the value of sugarcane, coconut and Vietnamese agricultural products, author Dang Huynh Uc My vividly recreates the image of the new generation of Vietnamese entrepreneurs: daring to think, daring to do, daring to break through, affirming Vietnamese courage and intelligence in the global market.

“Cua Thang” opens up a comprehensive development mindset, combining strategy, technology and people in a smart agricultural ecosystem, where businesses play a central role in the value chain, linking economic benefits with community benefits.

Mr. Tran Hoang, Chairman of Vietnam Marketing Association . Photo: TH.

From strategy to value system

The work leads readers into a modern agricultural operating model where technology, data and people are harmoniously connected.

From research and development (R&D) to product innovation, from digital transformation - artificial intelligence (AI) to circular value chains, all are integrated in an advanced management system, aiming for Net Zero 2035 and sustainable development.

Thanks to the 3C model (AgriC focuses on precision agronomy and digital technology ; ProC enhances processing and by-product circulation according to the Zero Waste philosophy; ComC expands international trade) and 6 pillars of smart agriculture, AgriS and Betrimex have brought Vietnamese products to 76 countries, contributing to shaping the modern, sustainable and humane Vietnamese agricultural brand.

Vietnamese Spirit - Vietnamese Products - Vietnamese Brands

"Cua Thang" clearly shows the Vietnamese spirit: creative, determined and self-reliant.

From local raw materials – sugarcane, coconut, and local agricultural products – Vietnamese businesses have created Vietnamese products that meet international standards, bringing national pride to the world.

It is a journey “from Vietnamese farm to global dining table”, where each product not only has commercial value, but is also an ambassador of Vietnamese culture and character.

Vietnamese spirit is transformed into Vietnamese products, Vietnamese products build Vietnamese brands - and Vietnamese brands spread Vietnamese trust on the world map.

"Cua Thang" is a national action plan, shaping a new vision for Vietnamese agriculture in the era of innovation and deep integration. Photo: LP.

Shared Values ​​- Spreading Trust

The highlight of "Cua Thang" lies in the philosophy of humane and sustainable development:

“Fairly sharing benefits among businesses – farmers – partners – communities – countries.”

This philosophy demonstrates the mettle of the new generation of Vietnamese entrepreneurs – not only developing for profit, but also aiming for harmonious, balanced and sustainable values.

That is development thinking for people, for society, for the future of the nation.

Vietnam Marketing Strategy - Paving the way for national brands

From the perspective of the Vietnam Marketing Association, “Cua Thang” is not only an agricultural story, but also a national Marketing vision.

It's time for Vietnamese Marketing to transform – from promotion to value creation, from domestic market to global positioning.

Three pillars need to be clearly stated:

• Vietnamese Identity: Telling the Story of Roots, Honesty and Pride.
• Superior quality: demonstrated through technology, standards and consumer experience.
• Going global: connecting through digital platforms, ESG and national brand strength.

Marketing must be the pioneer, the soft power of the country, bringing Vietnamese brands to the level of the continent.

Mr. Tran Hoang (right) took a photo with Ms. Dang Huynh Uc My, Chairwoman of AgriS Board of Directors (standing in the middle) - Editor of the book "Righ to Win: 'Winning door' of Vietnamese agriculture". Photo: LP.

The mission of the guiding generation

“Cua Thang” is a symbol of Vietnam's innovative thinking - where knowledge, technology and people blend together in a journey of self-reliant development.

When the Vietnamese spirit is awakened, Vietnamese brands will stand firm.

When deep quality is affirmed, Vietnamese values ​​will reach far.

This is the time for Vietnamese Marketing to affirm its leading role, paving the way for Vietnamese brands to enter the global era with Vietnamese confidence, courage and intelligence.

Source: https://nongnghiepmoitruong.vn/ky-nguyen-moi-nong-nghiep-viet-nam-tu-san-pham-thuan-viet-den-chien-luoc-marketing-mo-loi-d785492.html