Launching ceremony of green consumption campaign and Son La plum festival in Ho Chi Minh City

Vice Chairman of Son La Provincial People's Committee attended the ribbon cutting ceremony.

With the theme "Green Brand - Bold Vietnamese Colors", the Green Consumption Campaign is an annual activity organized by Saigon Giai Phong Newspaper and Saigon Co.op and has been implemented for 15 years. Green consumption has become an exclusive campaign that has spread and attracted strong and widespread participation and response from the community across the country; has promoted the power to lead the market towards a green lifestyle, contributing to expanding market share for green businesses. In addition, connecting the consumption of local agricultural products is one of the factors promoting and improving the efficiency of production and business activities, creating a foundation for sustainable development and optimizing the production characteristics of Vietnamese products.

The Chairman of Son La Provincial People's Committee introduced Son La plums to the delegates.

At the launch ceremony, a series of prestigious brands with production processes that meet green export standards directly introduced their products to consumers through a display model that integrated QR codes to tell brand stories. This is a new point in this year's campaign - where consumer behavior is closely linked to technological interaction, brand recognition and value connection.

Son La province displayed and introduced Son La plum to delegates and consumers of Ho Chi Minh City.

Not only at the point of sale, the campaign also implemented the reality program "Green experience with businesses" from June 5 to June 30, taking customers to visit green production models at businesses, contributing to increasing trust and attachment to responsible brands.

Son La plums on the shelves of Saigon Co.op.

Speaking at the launching ceremony, Mr. Nguyen Thanh Cong, Vice Chairman of Son La Provincial People's Committee, introduced the potential and advantages of the largest fruit growing area in the North of Son La province and affirmed: Over the years, Son La province has always accompanied all retail systems such as Saigon Co.op, Big C... to all provinces and cities nationwide. Son La province brought Son La plums to Ho Chi Minh City to prove that green agriculture, clean agriculture and green consumption will accompany all systems from retail systems to all consumers nationwide and hopes that Vietnamese people will use Vietnamese products. Son La province hopes that with more than 800 points of sale of Saigon Co.op nationwide, it will continue to accompany Son La province in consuming agricultural products, including fruits such as plums, mangoes and longans... to bring Son La province's fruit products to serve consumers nationwide.