Elon Musk's social network launches video calling feature

Elon Musk, the platform's owner and chief technology officer, posted on X that the new feature is still in its "early version" stage.

The South African-born billionaire entrepreneur has ambitions to turn the social network into a “super app.” Since acquiring the “Blue Bird” platform last year, he has rebranded the company as X and released a series of features that change the core experience of the app.

Elon Musk aims to turn social network X into a "super app".

With the ambition of a “super-app”, Musk aims to integrate more features from messaging, social networking to peer-to-peer payments. Tesla CEO said that users do not need a phone number to use these features.

Last week, the Tesla CEO also said that the X platform will soon have two new premium subscription plans. “One is a lower price, full-featured plan with ads. The other is more expensive and ad-free,” Musk said in a social media post.

Charging users and attracting marketing dollars to the platform is at the heart of Twitter's overhaul, as Musk has fired most of its staff and disbanded its content moderation team.

X currently charges new users $1 in New Zealand and the Philippines, and has introduced some restrictions on accounts that don't pay for the service.

The company said new users who don't opt in to a subscription are limited to "read-only" activities, including reading posts, watching videos , and following other accounts, but can't post, message, or interact.

Musk's social network is facing criticism for lax content moderation, particularly from marketers who don't want their ads appearing next to inappropriate content.

The European Commission has recently opened an investigation into whether X complies with new regulations on harmful and toxic content, after fake news related to the Hamas-Israel conflict spread on the app.

(According to Reuters)

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