Meta 'plays big' with Vibes, but immediately faces censorship challenges

By launching Vibes, Meta asserts its AI ambitions but also faces a difficult problem: how to censor millions of fake videos created in just a few minutes.

Meta Launches Vibes and Unanswered Questions About Content Moderation

On September 26, Meta launched Vibes, a short video platform entirely created by AI. This is a strategic move, affirming Meta's ambition in the AI ​​technology race.

However, with its limitless creative potential, Vibes is putting Meta before one of the biggest challenges of the digital age: AI content moderation.

The Censorship Problem with AI-Generated Content Vibes

The explosion of generative AI has truly changed the game. Traditional moderation tools, accustomed to human-generated content, now have to contend with deepfakes, fake videos, and content mass-generated by machines. These videos can be sophisticatedly designed to spread misinformation, harass individuals, or violate copyright.

The problem is that AI content can easily bypass moderation algorithms. A deepfake video can perfectly copy a celebrity's voice and gestures.

Furthermore, with Vibes, millions of videos can be created in just minutes, putting enormous pressure on automated moderation systems. This stream of content can contain unpredictable negative messages.

Hope from Superintelligence Labs

Recognizing this challenge, Meta restructured its AI efforts by establishing Superintelligence Labs.

This is a strategic center designed to tackle the toughest AI problems, including moderation tools. The creation of this division shows that Meta is taking risks seriously.

One proposed solution is AI content watermarking (digital watermarking), which allows Meta to easily identify and trace the origin of a video. However, this solution is only effective within the Meta ecosystem. If a video is downloaded and spread on other platforms, control becomes extremely difficult.

Risks and solutions

If left unchecked, Vibes could become a tool for spreading fake news and deepfakes, directly threatening social stability.

There is also a risk of copyright when AI allows remixing or copying copyrighted content, which can easily lead to legal disputes. The most serious is the possibility of producing harmful content such as harassment, violence or bullying, damaging the reputation of the platform.

To cope, Meta needs a multi-layered strategy: develop AI against AI to detect fake content, make moderation rules transparent, and give users powerful reporting tools.

At the same time, collaborating with other technology companies to build common standards is also key to helping Meta minimize risks.

The launch of Vibes shows Meta’s confidence in its AI capabilities, but it also puts it in one of its most difficult battles. The problem of AI content moderation requires not only superior technology, but also a strong commitment to ethics and global cooperation. The success or failure of Vibes will be a valuable lesson, not just for Meta but for the entire tech industry.

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Source: https://tuoitre.vn/meta-choi-lon-voi-vibes-nhung-gap-ngay-thach-thuc-kiem-duyet-20250929205046547.htm