My Linh, Ha Anh Tuan, Phuong My Chi go international: Is Vietnamese music integrating too much?

Without the two "bombs" Anh trai vu ngan cong gai and Anh trai say hi, Vietnamese music in summer 2025 will be more diverse.

"Em xinh say hi" is dominating the Vietnamese music market - Photo: Producer

When the two "Brother " shows had run out of "toys" and the last few concert nights of the year were no longer capable of creating new impacts on the market, it was time for "You're Beautiful, Say Hi" to arrive.

From now until the concert in Ho Chi Minh City in September, the show and the beautiful girls will have no "rivals" standing in their way.

The pretty girls are taking over.

Considered the female version of "Brother Says Hi , " "Beautiful Girl Says Hi" is a format aimed at young audiences, featuring new songs every week with youthful, catchy melodies and visually stunning performances with well-invested costumes and choreography.

Following the success of the previous two shows, "Anh trai" (Brother), "Em xinh say hi" ( Beautiful Girl Says Hi) is demonstrating its dominance in the Vietnamese music market this summer. Since airing on May 31st, episodes of "Em xinh say hi" have consistently ranked high on YouTube Trending.

The music videos from the shows The Real Aura, Beautiful and Smart, AAA, Music, Chess, Poetry and Painting, I'll be there, The Fisherman, I'm Just, So Bold ... all topped the trending charts, showing the tremendous appeal of this group of beautiful girls.

Highlight clips, performances, or behind-the-scenes moments are widely shared on TikTok with the hashtag #Emxinhsayhi, attracting millions of views and thousands of cover videos and dance challenges.

Backed by hitmaker JustaTee and over 20 songwriters, the songs in the program were all 100% newly composed, encompassing a wide range of styles from pop and rap to ballads and EDM... Many songs became hits on various streaming platforms.

With the two " Brother " shows cooling down and the final nights of the concert series merely catering to fans rather than creating new value, the continued success of "You're Beautiful, Say Hi" becomes a shock-absorbing buffer for the Vietnamese music market, at least for the first half of 2025.

Vietnamese music in summer 2025 will be very interesting.

However, "You're so pretty, say hi" is just one microcosm among many. Summer 2025 will bring much more exciting things than that.

Trong Hieu releases MV "Treasure" to kick off a major project celebrating 10 years in the profession - Photo: FBNV

The return of veteran artists Quoc Trung and Nguyen Xinh Xo (with the album "Heritage Field ") has treated the public to a purely musical album, evoking an overwhelming and intimate sonic journey, from the clear, vibrant sounds of the Northwest mountains to the noisy, ethereal sounds of the city streets.

Previously, Hanoi Waltz, inspired by the memories and culture of old Hanoi decades by Nguyen Xinh Xo, was also a worthwhile electronic music EP to listen to.

My Linh is bringing her "Hello Tour 2025" to several cities in Asia, starting in Japan on September 14th.

Following his concerts in Singapore, Sydney, and Ho Chi Minh City, a few days ago Ha Anh Tuan announced that he will be bringing his Sketch a Rose concert to the US on October 18th at the Dolby Theatre – the "artistic heart" of Hollywood.

Although the audience for these shows is mostly Vietnamese, the efforts of artists to bring Vietnamese music beyond the borders are always positive signs for this market, which has long been considered to be still somewhat closed off.

Ha Anh Tuan continues to bring Sketch a Rose to the US - Photo: FBNV

Meanwhile, summer 2025 welcomes many serious artists who have released products for the public. (S)TRONG Trong Hieu, after the success of "Brother Overcoming a Thousand Thorns ," has just released "Treasure ," the opening song for his project celebrating 10 years in the profession.

This is great news for the artist's fans because Hieu is considered to have great vocal and performance abilities, especially his incredibly energetic dance moves.

Following her album "Minh Tinh," Van Mai Huong has just announced the upcoming release of the music video "Uot Long," marking the opening of her fifth studio album.

In this latest project, the artist collaborated with Randy Merrill, a sound engineer who has worked on albums for global stars such as Taylor Swift, Lady Gaga, Adele, and Ariana Grande.

"I Don't Blame You" by LyLy is one of the music videos that has received a lot of attention from fans.

Many young artists are also starting to build their careers by producing small projects or participating in shows that define their personal style.

Following her first mini-show in Ho Chi Minh City, Gen Z artist My Anh is excitedly planning performances at JAM JAM Asia, a music event featuring 50 artists from 10 countries, taking place in Taiwan, and Offshore Music x Sari-sari Night in the Philippines in the near future. Prior to this, Minh Toc & Lam also represented Vietnam at the 2025 ROUND Festival in Malaysia in June.

Cầm is about to release his debut EP , "Love or Not Love ." 2pillz's album "PILLZCASSO" shows a transition from a music producer behind million-view hits to a solo artist.

With dance-pop, house, and alternative R&B influences, as well as a blend of international afrobeat and Vietnamese folk elements, young V-pop artists are demonstrating a strong commitment to integration.

Phuong My Chi is currently one of the most popular artists in V-Pop - Photo: FBNV

The first half of 2025 was not only the year of "Em xinh say hi" (Beautiful girl saying hi) but also the "big year" of "Sister Seven" Phuong My Chi.

She is currently one of the most prominent artists of her generation, consistently releasing music that garners both market attention and critical acclaim.

With performances that blended authentic Vietnamese elements with modern arrangements and orchestrations, Phương Mỹ Chi's performance at Sing! Asia 2025 has been causing a stir on social media, demonstrating that she is a "Vietnamese girl" of V-pop who can take the international stage.

The pretty girls are following in their older brother's footsteps.

The appeal of 30 pretty girls saying hi, or a group of pretty girls who are noisy and boisterous like a marketplace, is undeniable; but the appeal of just one pretty girl is another matter entirely.

Some of the contestants released their own products while the show was still going strong: Juky San released the MV "Trao ve anh " (Give it to you), Hoang Duyen released the MV "She never cries" , Ngo Lan Huong released the MV "Cam on, cam on" , Lyly released "Em khong trach anh dau" (I don't blame you )... However, one MV alone doesn't say much.

On one hand, it shows opportunism and capitalizing on the show's popularity, but on the other hand, it reveals the opportunistic nature of these artists in their career strategies.

Before the arrival of the beautiful girls, the brothers overcame countless obstacles , and the brothers who said hi also "teamed up" to release MVs, EPs, do shows, and organize fan meetings in rapid succession, but not every artist managed to make an impression.

Not to mention there are products that cause a stir because of their empty, offensive lyrics, trashy music, and some that are even accused of copying K-pop products.

Back to the topic

CENTURY BEANS

Source: https://tuoitre.vn/my-linh-ha-anh-tuan-phuong-my-chi-ra-the-gioi-nhac-viet-dang-hoi-nhap-qua-du-20250722090433892.htm