Em xinh say hi is dominating the Vietnamese music market - Photo: NSX
When the two Brother shows have temporarily run out of "games" and the last few concert nights of the year are no longer able to create new impacts on the market, it is also the time for Em xinh say hi to come.
From now until the concert in September in Ho Chi Minh City, the program and the beautiful girls will have no "rivals" standing in their way.
The beautiful girls take over
Considered the female version of Anh trai say hi , Em xinh say hi has a format aimed at young audiences through new songs every week with youthful, catchy melodies and performances invested in costumes and eye-catching choreography.
Following the two shows Anh trai, Em xinh say hi is showing its dominance in the Vietnamese music market this summer. Since airing on May 31, the episodes of Em xinh say hi have continuously occupied high positions on YouTube Trending.
The MVs of the shows The Real Aura, Da xinh lai con minh, AAA, Cam ky thi hoa, I'll be there, Ga san ca, Em chi la, So dan ... are all trending, showing the terrible attraction of these beautiful girls.
Highlight clips, performances or behind-the-scenes moments are widely shared on TikTok with the hashtag #Emxinhsayhi, attracting millions of views and thousands of cover and dance challenge videos .
Behind the hit maker JustaTee and more than 20 musicians, the series of songs in the program are all 100% newly composed with many nuances from pop, rap to ballad and EDM... Many songs became hits on other streaming platforms.
When the two Anh Trai shows "cooled down" and the last nights of the concert series were only to please fans and did not create new values, the continued success of Em xinh say hi became a shock-proof buffer for the Vietnamese music market at least in the first half of 2025.
Interesting Vietnamese music summer 2025
However, Em xinh say hi is just a microcosm among many. Summer 2025 witnessed many more interesting things.
Trong Hieu released the MV "Kho Bau" to open a big project, celebrating 10 years in the profession - Photo: FBNV
The return of "veterans" Quoc Trung and Nguyen Xinh Xo (with the album Canh Dong Di Han ) has "treated" the public to a pure musical album, evoking an overwhelming and intimate sound journey, going from the clarity and brilliance of the Northwest mountains and forests to the noise and silence of the city streets.
Previously, Hanoi Waltz, inspired by memories and culture of Hanoi in the old decades by Nguyen Xinh Xo, was also an electronic music EP worth listening to.
My Linh brings the Hello 2025 tour to several cities in Asia, the first stop being Japan on September 14.
After Singapore, Sydney and Ho Chi Minh City, a few days ago Ha Anh Tuan announced that he will bring the Sketch a Rose concert to the US to perform on October 18 at Dolby Theatre - the "artistic heart" of Hollywood.
Although the audience of these shows is mostly Vietnamese, the artists' efforts to bring Vietnamese music outside the country are always positive signals for this market, which has long been considered to have not escaped its cocoon.
Ha Anh Tuan continues to bring Sketch a Rose to the US - Photo: FBNV
Meanwhile, the summer of 2025 welcomes many serious artists with products to send to the public. (S) TRONG Trong Hieu, after the success of Anh trai vu ngan cong gai , has just released Kho bao , the song that opens the way for the project to celebrate 10 years of career.
This is good news for the artist's fan community because Hieu is considered to have both vocal and performance abilities, especially his extremely "hot" choreography.
After the album Minh tinh, Van Mai Huong has just announced that she is about to release the MV Uot long to open her fifth studio album in her career.
In this latest product, the artist collaborated with Randy Merrill, a sound engineer who has produced albums for world stars such as Taylor Swift, Lady Gaga, Adele, and Ariana Grande.
LyLy's "I Don't Blame You" is one of the MVs that received the attention of pretty girls.
Many young artists also start to "pick up the pieces" through pocket products or shows that define their personal style.
After the first mini show in Ho Chi Minh City, Gen Z artist My Anh is having fun with her performance plan at JAM JAM Asia, a music event with the participation of 50 artists from 10 countries, taking place in Taiwan and Offshore Music x Sari-sari Night in the Philippines in the near future. Previously, Minh Toc & Lam also represented Vietnam to perform at the 2025 ROUND Festival in Malaysia in June.
Cam is about to release his debut EP Love or not love . 2pillz released the album PILLZCASSO , marking his transition from a music producer behind million-view hits to a solo artist.
With dance-pop, house and alternative RnB as well as a combination of international afrobeat and Vietnamese folk materials, young V-pop artists are showing their strong integration attitude.
Phuong My Chi is currently one of the most famous artists in V-Pop - Photo: FBNV
The first half of 2025 is not only the year of Em xinh say hi but also the "chaotic" half of "Sister Bay" Phuong My Chi.
She is one of the most prominent artists of her generation, continuously producing music products that attract attention from both the market and professional critics.
With performances that are both Vietnamese and modernly harmonized and arranged, bringing Sing! Asia 2025 to stir up social networks recently, Phuong My Chi is showing that she is a "Vietnamese girl" of V-pop who can go outside.
The pretty girls are stepping on their brother's footsteps again.
The heat of 30 sexy girls or a group of "noisy" and "crazy" girls like a market is undeniable; but one pretty girl is not certain.
Some pretty girls released personal products right when the show was having a good effect: Juky San released the MV Trao ve anh , Hoang Duyen released the MV She never cries , Ngo Lan Huong released the MV Cam on, cam on , Lyly released Em khong tran anh dau ... But one MV still cannot say anything.
On one hand, it shows the timeliness and taking advantage of the show's popularity, but on the other hand, it shows the artists' quick-fix nature in their career strategy.
Before the Pretty Girls, the Brothers Overcome Thousands of Challenges and the Say Hi Brothers also "invited" each other to release MVs, EPs, do shows, and organize fan meetings, but not every artist made an impression.
Not to mention there are products that cause noise because of clichéd, offensive lyrics, trashy music, and even products accused of copying K-pop products.
Source: https://tuoitre.vn/my-linh-ha-anh-tuan-phuong-my-chi-ra-the-gioi-nhac-viet-dang-hoi-nhap-qua-du-20250722090433892.htm
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