NAPAS brings modern payment ecosystem to Song Festival - Vietnam Card Day 2025

(Chinhphu.vn) - In line with Vietnam Card Day 2025, NAPAS continues to affirm its pioneering role in the digital payment ecosystem, bringing a space to "touch" technology, emotions and incentives, spreading the message "One touch - Ten thousand trusts".

NAPAS brings modern payment ecosystem to Song Festival - Vietnam Card Day 2025

"Touch technology" - receive thousands of incentives

Within the framework of Song Festival - Vietnam Card Day 2025, taking place on October 18-19 at Hanoi University of Science and Technology Stadium, the NAPAS booth continues to be the vibrant center of the festival with a series of activities to experience modern payment technology, attractive incentives and thousands of gifts for visitors.

Here, attendees will have the opportunity to directly experience new payment technologies that are contributing to shaping the digital transformation journey in the Vietnamese finance and banking sector. Notably, solutions such as digitizing physical cards on mobile devices (NAPAS Tap and Pay), the VietQR ecosystem with VietQRPay and VietQRGlobal, make payment more convenient than ever.

Not only providing technological experiences, the NAPAS booth is also an ideal stop for visitors to interact, participate in interactive games, check-in and receive gifts immediately. In addition, attendees can enjoy KOI Thé milk tea, iCOOK ice cream, Mama's Bakery cakes of Golden Gate Group at preferential prices when paying by NAPAS card, NAPAS Tap and Pay or VietQRPay.

In particular, visitors will also receive thousands of gifts such as bags, umbrellas, fans, teddy bears, and tickets to the "Touch Vietnam" music night through check-in activities, games, or during the golden hours of 3:00 p.m. - 5:00 p.m. every day. This series of activities not only spread the spirit of digital experiences but also create a connected, vibrant, and youthful atmosphere between brands, technology, and users.

Entering the 5th year of accompanying Vietnam Card Day, NAPAS continues to bring a new breeze with the playground "Freedance - Vietnam Touch Rhythm". This is where young people freely express their personality through freestyle dances to the music of "Vietnam Touch Rhythm", then share the video on TikTok or Facebook with the hashtag #VietnamTouchRhythm #NAPASDanceChallenge to receive exclusive gifts such as shirts, bags, and fans with the brand's imprint.

At the same time, the activity "Catch a stuffed animal - Send love" also received a strong response. Players only need to scan the VietQR code to receive 2 turns of picking gifts. Each turn not only brings joy but also contributes to the NAPAS charity fund, demonstrating the spirit of sharing towards the community.

To spread more widely, NAPAS cooperated with famous KOLs and KOCs to conduct livestreams and directly review digital payment experiences - from VietQRPay to Tap and Pay - to help users, especially young people, better understand the convenience, safety and modernity of the Vietnamese payment ecosystem.

In particular, the closing night of October 19 of Song Festival is considered an emotional highlight with a music party gathering beloved artists such as Den Vau, Anh Tu, Chillies, Double2T, creating a space "touching" music, technology and emotions. The gala night is not only a thank you from NAPAS to customers but also a message affirming the belief in the power of digital payments in modern life.

Music night "Touch Vietnam" with many favorite artists

Vietnam Touch - Connecting Through Music

Music night "Touch Vietnam", where singer Anh Tu (Vo) performed the song of the same name - a musical collaboration between NAPAS, musician Bui Cong Nam and Anh Tu.

The MV "Vietnam Touch Rhythm", released in July 2025, has attracted nearly 9,000 online views, becoming a musical symbol for digital payments associated with Vietnamese cultural values. According to the NAPAS representative, the actions of "card tapping", "VietQR code scanning" or "mobile payment tapping" are all "touches" of connection - between people, technology and digital trust.

Through this, NAPAS hopes to strengthen users' trust in Vietnamese payment brands, bearing Vietnamese identity, serving Vietnamese people and reaching regional levels. At the same time, this music project also contributes to honoring the spirit of creativity, national pride and affirming the position of "Make in Vietnam - Make for Global" products.

Not only stopping at festival activities, NAPAS also cooperates with many banks and major brands to launch a series of attractive incentive programs.

Not only stopping at festival activities, NAPAS also cooperates with many banks and major brands to launch a series of attractive incentive programs.

From September 9 to November 30, 2025, customers who tap their NAPAS card at the FAHASA system will immediately receive incentives for purchasing office supplies.

From September 25 to December 15, 2025, three brands Domino Pizza, Popeyes and Burger King join NAPAS to reduce 50,000 VND for bills from 300,000 VND.

From October 17 to December 15, 2025, customers paying with NAPAS cards at CGV cinemas will receive a popcorn and drink combo for bills from VND 191,000, limited to 5 times/day/card, applied nationwide.

FPT customers get a 10% discount (up to 100,000 VND) when paying in advance for 3 months of Internet service, Internet - Television Combo or Internet - Camera using VietQRPay on Hi FPT App...

These programs not only reward users but also promote digital payment habits in daily life, from dining, entertainment to household utilities.

Since 2020, in response to the Project on developing non-cash payments of the Government and the State Bank of Vietnam, NAPAS and Tien Phong newspaper have initiated the annual event Vietnam Card Day.

After 5 years of implementation, the program not only promotes modern digital payment methods but also becomes a symbol of new consumer culture - combining technology, experience and the youthful spirit of Vietnamese people.

In 2025, with the theme "One touch - Ten thousand trusts", NAPAS continues to affirm its pioneering role in building a safe, transparent and convenient payment ecosystem, contributing to realizing the goal of "Cashless Vietnam" set by the Government.

Mr. Minh

Source: https://baochinhphu.vn/napas-mang-he-sinh-thai-thanh-toan-hien-dai-den-song-festival-ngay-the-viet-nam-2025-102251017150826896.htm