PNJ launches '0 Dong Mini Supermarket': Supporting people affected by storms and floods

(Chinhphu.vn) - In the face of serious damage caused by storms and floods in the Northern provinces, the "Zero-VND Mini Supermarket" program was quickly launched to promptly support people to soon stabilize their lives and overcome difficult times.

0 Dong Mini Supermarket: Supporting people affected by storms and floods - Photo: PNJ

Two consecutive storms Bualoi and Matmo have caused prolonged heavy rains, leading to serious flooding in many localities in the Northern region. Tens of thousands of houses are still submerged, many roads are cut off, household items are severely damaged; thousands of hectares of crops, barns and aquatic products are destroyed...

Faced with that situation, in order to promptly share difficulties and provide urgent support for necessities and essential items for people, Phu Nhuan Jewelry Joint Stock Company (PNJ) quickly coordinated with the Gold Trust Fund to activate the "0 Dong Mini Supermarket" model.

Supermarkets will be organized on-site and mobile to provide essential goods, essential foods, and basic household items suitable for the needs of people in flooded areas. Through free shopping vouchers worth 400,000 VND, people can freely choose items at the supermarket that suit their family's actual needs.

Free shopping voucher worth 400,000 VND - Photo: PNJ

The list of households receiving support from the 0 VND Mini Supermarket program - Emergency support for Northern compatriots affected by storms and floods (implemented by PNJ) was reviewed and proposed for participation by the Fatherland Front Committee of wards and communes in coordination with residential groups.

Phase 1 of the program has been launched in 3 localities including Linh Son Ward, Trung Thanh Ward and Diem Thuy Commune in Thai Nguyen Province - locations that have suffered a lot of damage to houses and livelihoods after storms and floods.

The program is implemented from voluntary contributions from PNJ staff, with an initial total budget estimated at about 1 billion VND.

Photo: PNJ

In the coming time, PNJ plans to continue to cooperate with localities to expand the model to some neighboring areas, and continue to call on staff, partners, etc. to join hands to contribute to the program. Every companionship, no matter how small, contributes to giving strength to people in disaster areas to soon stabilize their lives.

PNJ representative shared: "The spirit of serving society has always been a part of PNJ's 'gene code'. We understand that after the flood recedes, people still face countless difficulties in restoring their lives and livelihoods.

Faced with that situation, PNJ quickly mobilized resources to deploy the "0 Dong Mini Supermarket" model to promptly share difficulties with people in flood-affected areas. Through the program, we hope that people will not only receive material support, but also feel the companionship, sharing and love from the community."

"Zero-dong mini supermarket" is a typical initiative in PNJ's social responsibility strategy, initiated in 2021. After 4 years of implementation, the program has accompanied hundreds of thousands of disadvantaged people across the country.

Extending the humanitarian meaning of the project, this model was first deployed by PNJ to support people in flood-affected areas, demonstrating the business's quick and flexible response to emergency situations, as well as the spirit of "acting immediately to share in time".

This is not only a short-term, timely support activity but also a continuation of PNJ's 37-year journey of social responsibility with the statement "Acting responsibly to honor the beauty of people and life in a sustainable way".

For many years, the company has persistently built a CSR strategy based on the foundation of "Living beautifully" with many memorable activities, such as: Cinderella's Dream, Warm Hands, Happy Young Family... thereby affirming its pioneering role in creating sustainable values ​​and accompanying the community with practical actions.

Source: https://baochinhphu.vn/pnj-trien-khai-sieu-thi-mini-0-dong-ho-tro-dong-bao-chiu-thiet-hai-do-bao-lu-102251017175548028.htm