The highlight of the program was the performance of the song "Nhịp Chạm Việt Nam" (Heartbeat of Vietnam) by singer Anh Tú (Voi). The song is part of a collaborative music project between NAPAS, musician Bùi Công Nam, and singer Anh Tú, aiming to connect modern digital payment experiences with Vietnamese cultural and spiritual values.
Released in July 2025, the music video "Nhịp Chạm Việt Nam" (Heartbeat of Vietnam) quickly garnered millions of views on online platforms. Its youthful melody, relatable lyrics, and vibrant Vietnamese imagery have made the song an emotional symbol of the innovative and creative spirit of the Vietnamese people in the digital age.
According to NAPAS representatives, "Vietnam's Touch" is a story about multi-layered "touches." On the direct level, it refers to the "touch" action during payment – from tapping a NAPAS card and scanning a VietQR code to cross-border payments with countries in the region. At a deeper level, "touches" also represent the connection between digital transactions and cultural values, between technology and human emotions.
"We hope that every 'tap' of payment by users will not only signify a transaction, but also affirm trust in a Vietnamese payment brand, for Vietnamese people – always accompanying the rhythm of modern life," a NAPAS representative shared.
According to NAPAS, the "tap-to-tap" image symbolizes a modern payment ecosystem where users can tap their cards, tap to scan codes, and tap to make mobile payments through platforms such as Apple Pay and Samsung Pay.
These "touchpoints" are gradually becoming a part of daily life, contributing to the acceleration of the national digital transformation process and affirming the position of Vietnamese payment brands in the regional market.
This music project is also seen as NAPAS's way of spreading the message "Make in Vietnam – Make for Global," aiming for a youthful and creative image, while evoking national pride through values expressed in the language of music.
In addition, NAPAS also brought the "Freedance - Vietnamese Rhythm" event, where participants expressed their personality through freestyle dances to the song of the same name, then shared their videos on TikTok or Facebook with the hashtags #NhịpChạmViệtNam #NAPASDanceChallenge to receive exclusive NAPAS-branded gifts such as t-shirts, bags, and fans.
At this year's Sóng Festival - Vietnam Card Day, the NAPAS booth promises to continue attracting a large number of attendees with its modern payment technology experience space. Visitors can directly try out advanced solutions such as NAPAS Tap and Pay – technology that digitizes physical cards on mobile devices, or the VietQR ecosystem with VietQRPay and VietQRGlobal.
NAPAS also collaborated with many major banks and brands to implement a series of promotions to show appreciation to customers and encourage cashless payment habits. Thousands of gifts such as bags, umbrellas, fans, teddy bears, and tickets to the "Touch Vietnam" music night were also given away through check-in activities or during the prime time of 3 PM - 5 PM.
Each scan of the VietQR code during the "Claw Machine - Send Love" activity gives players two chances to win prizes, while also contributing to the organizers' charity fund to spread the spirit of sharing and the humanitarian significance of technological interaction.
Source: https://dantri.com.vn/giai-tri/cach-napas-cham-cam-xuc-tai-dem-nhac-dac-biet-trong-khuon-kho-ngay-the-viet-nam-20251016223719462.htm
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