Thai Nguyen Tourism Industry strives to realize big goals

Along with Hanoi, Quang Ninh, Hai Phong..., the tourism market in Thai Nguyen province is becoming more vibrant because the number of visitors and revenue from tourism is increasingly prosperous.

Art performance in the opening program of Thai Nguyen Province Tourism Season 2025 with the theme "Experience the land of Tea, rich in identity". Photo: MH

In 2025, the province aims to welcome 6.2 million visitors, including 250,000 international visitors; total tourism revenue reaches 6,120 billion VND. To realize this important goal, the tourism industry has been making efforts to implement many solutions.

In developing tourism economy , Thai Nguyen has the advantage of geographical location in the central area of ​​Viet Bac region, the gateway to Hanoi capital. Along with that, the province possesses rich tourism resources, with over 1,000 historical and cultural relics that have been inventoried; over 550 intangible cultural heritages that have been counted.

In particular, many synchronous solutions for tourism development have been vigorously implemented by the province; all levels, sectors, localities, organizations and individuals operating in the tourism sector have unanimously supported. All of the above factors create a combined strength to gradually develop the province's tourism industry to its full potential.

Mr. Le Ngoc Linh, Deputy Director of the Department of Culture, Sports and Tourism, Deputy Head of the Provincial Tourism Development Steering Committee, said: In recent years, the provincial tourism industry has made many important breakthroughs in both the number of visitors and revenue. Evidence is that in 2024, Thai Nguyen welcomed nearly 3.5 million visitors, an increase of 39.5% compared to 2023; total tourism revenue reached approximately VND 3,100 billion, an increase of 44.07%. In the first quarter of 2025, Thai Nguyen welcomed nearly 1.3 million visitors, an increase of 10.5% compared to the same period in 2024...

Tourists rowing boats on Ghenh Che Lake (Binh Son Commune, Song Cong City). Photo: TL

The direct efforts of tourism organizations and individuals have changed the tourism map of Vietnam in general and Thai Nguyen province in particular. Many domestic and international tourists have started to "book tickets" to Thai Nguyen for sightseeing and experience, especially during peak seasons.

Many unique, distinctive, branded and highly competitive tourism products have been created, creating highlights to attract tourists. Another good news is that from the end of April, a new tourism product: “Thai Nguyen City Tour” has officially operated to serve tourists.

Along with information dissemination activities, organizing festivals, cultural programs, arts, sports and strengthening activities to create new tourism products to attract tourists. This year, there is also an important highlight that many areas and destinations of the province participate in the tourism stimulus program.

Mr. Do Trong Hiep, Chairman of Thai Nguyen Tourism Association, said: The tourism stimulus program is implemented with the aim of bringing more benefits to tourists; promoting the image of Thai Nguyen land and people to domestic and international friends...

Many typical products of Thai Nguyen create strong attraction for tourists.

Ms. Tran Nu Ngoc Anh, Chairwoman of Dong A Hotel Joint Stock Company (Thai Nguyen City), shared: Stimulating tourism is a way to attract tourists to the business. Dong A's approach is to promote product discounts while improving service quality. Therefore, Dong A regularly serves a large number of guests, with foreign guests booking from 50 to 60 rooms per day.

Currently, the province has 535 tourist accommodation establishments, including 7 3-star hotels, 6 2-star hotels, 1 1-star hotel, 45 standard hotels and 476 motels and houses with rooms for tourists to rent. The number of rooms is about 7,000, with nearly 10,000 beds.

During peak holidays, many hotels and accommodation facilities are fully booked. This shows that the province's tourism development strategy has been initially successful...

At Hai Dang Rest Stop on the Hanoi - Thai Nguyen Expressway, Mr. Nguyen Ngoc Hai, Director of Hai Dang Joint Stock Company, said: "Decrease prices but focus on improving product quality and service attitude. That way we can serve more people, thereby increasing the consumption index."

Museum of Cultures of Vietnam's Ethnic Groups (Thai Nguyen City) offers free admission for children under 6 years old; 50% discount on admission for the elderly and ethnic minorities.

Currently, the Provincial Tourism Association has received registrations to participate in the tourism stimulus package from 46 units, including: 7 travel companies, 11 accommodation establishments, 15 food and beverage service establishments, shopping, 13 tourist areas and spots; with stimulus packages from April to September 2025, the total incentive value is equivalent to nearly 22.5 billion VND.

Typically: Nui Coc Lake Tourist Area registered a stimulus package for sightseeing tickets and accommodation services worth 12 billion VND; May Plaza Hotel registered a tourism stimulus package worth 4.5 billion VND; Dung Tan Trade and Tourism Center registered a stimulus package worth 1.5 billion VND; CROWN Event Center registered a discount on hotel services and food, conference and event services worth 1.2 billion VND; Habana Hotel registered a 20% discount on room rates worth nearly 1 billion VND; Da Huong Hotel registered a stimulus package for 50 rooms worth 650 million VND. Hai Dang Rest Stop registered a stimulus package for supermarket services and food services worth 600 million VND.

In the market mechanism, businesses participating in the tourism stimulus program is not for the purpose of competing for customers, but for the overall development of the province's tourism industry.

Mr. Do Trong Hiep added: The Provincial Tourism Association considers improving the quality of tourism services in 2025 as a key activity to attract tourists. For the tourism industry, having more customers to serve is also an opportunity to increase revenue, and at the same time, it is the joy of those working in tourism...

Mr. Nguyen Huu Cuong, Head of the Hanoi Unesco Travel Club, General Director of Trang An Travel Hanoi Tourism Company: Thai Nguyen's tourism stimulus program is very clear, we will introduce, promote and proactively connect to bring tourists to Thai Nguyen.

The provincial tourism industry is truly transforming and entering a new phase. The advantages and potentials for tourism development are being exploited and promoted more and more strongly and effectively, thereby creating more unique tourism products and services in the province to welcome friends from all over the world.

Source: https://baothainguyen.vn/van-hoa/du-lich-thai-nguyen/202504/nganh-du-lich-thai-nguyen-no-luc-hien-thuc-hoa-muc-tieu-lon-af127ec/