Enhancing the competitiveness of wood products.

Besides domestic consumption, Vietnamese businesses now export wood products to more than 150 countries and territories worldwide. However, due to limited market access capabilities, many businesses still have to export through foreign partner brands.

Wood production for export at TAVICO Joint Stock Company ( Dong Nai ).

This practice increases production costs, creates a passive approach in production and distribution, and hinders market penetration, requiring businesses to improve product quality and design, and build strong brands to directly expand their consumer market.

To improve quality For wood products, businesses need to focus on many aspects, including implementing quality management systems, investing in modern technology, training personnel, conducting rigorous quality checks, and building a system. Traceability is crucial. This not only increases production efficiency but also enhances the value of the timber industry and its competitiveness in the international market.

Nguyen Thanh Hung, Director of Viet Xanh Trading and Service Joint Stock Company, shared that Viet Xanh produces and supplies high-quality, health-safe products such as wet wipes, paper towels, toothpick wrappers, chopstick wrappers, menus, etc. Notably, in 2021, Viet Xanh pioneered the launch of wet wipes for cleaning altars – the first of its kind on the Vietnamese market. The product was developed with the intention of respecting and preserving traditional values, contributing to maintaining the sacredness of the worship space in every Vietnamese family.

With its achievements in production and business, in 2023, the company was honored to receive the Top 10 Golden Brands award. However, the company is currently facing many difficulties in expanding its production area and establishing business partnerships and collaborations.

Along with traditional products, the Vietpink and Xwood brands, which produce environmentally friendly packaging, modular furniture, souvenirs, and educational products, are currently expanding their production and business scale. Therefore, they hope that state management agencies will create favorable conditions for the businesses to develop stably and sustainably, better serving domestic and export consumer needs.

Wooden assembly and shaping products are becoming increasingly popular among young people who enjoy exploring and experimenting .

According to Nguyen Chanh Phuong, Vice Chairman of the Ho Chi Minh City Handicraft and Wood Processing Association, wood businesses need to do a better job of ensuring the legality and market recognition of the origin of their raw materials, thereby guaranteeing high competitiveness.

Especially now, when the US market, which imports up to 56% of Vietnamese-made furniture, is offering... With the new reciprocal tax policy, businesses need to further improve product quality, including increasing the use of raw materials Importing quality products from the US will better ensure compliance with the stringent requirements of that market.

The year 2025 presents many great opportunities as consumer demand recovers in major markets. free trade agreement Trade between Vietnam and other countries and regions continues to bring tariff advantages, expanding opportunities for wood and processed products, while the trend of shifting trade continues. global supply chain This gives Vietnamese businesses a competitive advantage.

However, the timber industry also faces numerous challenges, ranging from global political and economic instability and protectionist trade trends to increasingly stringent requirements. Traceability, environmental standards, and sustainable development. This requires businesses to constantly innovate and adapt flexibly to enhance their competitiveness.

According to the Project for the Sustainable and Efficient Development of the Wood Processing Industry for the period 2021-2030, approved by the Prime Minister in Decision No. 327/QD-TTg dated March 10, 2022, by 2030, the wood processing industry will become an important economic sector; building and developing reputable Vietnamese wood product brands in domestic and international markets; striving for Vietnam to be among the world's leading countries in the production, processing, and export of wood and wood products…

According to economic managers, in order to implement the above solutions, the wood industry needs to focus on applying a quality management system; investing in modern technology and equipment to increase labor productivity, reduce errors, and improve product quality.

Focusing on training a highly skilled workforce in quality management, production techniques, and quality control processes will help improve product quality and meet the increasingly demanding requirements of the market.

Implementing rigorous quality control, including checking product quality throughout the production process, will help detect and correct defects promptly, ensuring the quality of the final product.

Promoting the development of product traceability systems helps build customer trust in products, enhances business reputation, and ensures products meet environmental and ethical requirements.

Furthermore, businesses need to focus on enhancing the value of the wood industry. High-quality wood products will help increase the value of Vietnam's wood industry in the international market. At the same time, businesses should always seek to create high-paying jobs to attract skilled labor, thereby producing high-quality wood products that will help them compete better in the international market.

Source: https://baoquangninh.vn/nang-cao-nang-luc-canh-tranh-cac-san-pham-tu-go-3360263.html