Marketing industry remains attractive, how high is the benchmark score in the past 3 years?

(Dan Tri) - In the past 3 years, the benchmark scores for Marketing majors at universities have generally not fluctuated too much, remaining at high and high average scores.

At top universities such as National Economics University (NEU) and Foreign Trade University (FTU), Marketing is always in the group with the highest standard scores.

Specifically, at the National Economics University, the benchmark scores for Marketing on a 30-point scale are 28.00 (2022), 27.55 (2023) and 27.78 (2024) respectively. Thus, in 2024, the average score for each subject is nearly 9.3 points. This is also the third highest score, after Public Relations and E-commerce.

At Foreign Trade University, Marketing also maintains a high score of 28.2 (2022), 27.7 (2023) and 28.1 (2024). In 2024, this is the major with the highest standard score in the whole school.

Marketing benchmark scores of some universities in the past 3 years (Photo: Thu Hien).

Not only top schools, Marketing majors at many middle-ranking universities also record high and stable benchmark scores.

At the University of Commerce, the Commercial Marketing program maintains a benchmark score of 27.00 for all three years. Majors such as Brand Management or Digital Marketing range from 26.7 to 26.75 points. This equates to approximately 8.9 points per subject.

Some other schools such as Ho Chi Minh City University of Economics (UEH), Academy of Finance, and Banking Academy also keep the standard score for Marketing at 25-27 points.

High quality, integrated or full English programs usually score 1-2 points lower than mainstream programs.

The benchmark for Marketing is high, candidates should consider carefully to make the right decision (Photo: Manh Quan).

In the South, the benchmark score for Marketing majors at major schools such as Ho Chi Minh City University of Economics, University of Finance - Marketing, Foreign Trade University - Campus II remains at 25.9 to 28.0 points.

In particular, Digital Marketing has only appeared in many schools in the last 2-3 years, attracting many students.

At the University of Economics and Law (VNU-HCM), in 2024, the Digital Marketing major will have a score of 27.1 - higher than the Marketing major.

Marketing continues to be one of the majors with high admission scores and little fluctuation in the past 3 years. At many major universities, this major is often in the group of majors with the highest admission scores. This shows the great interest of students and parents in this major.

The 2025 Marketing admission floor scores of some schools have just been announced (Photo: Thu Hien).

In the context of the 2025 high school graduation exam with high differentiation, some experts predict that the benchmark scores for many Marketing majors will decrease at some middle-group schools.

However, for top schools, Marketing scores may remain the same or only decrease slightly.

Up to now, some schools have announced the minimum score for Marketing major according to the admission method based on the 2025 high school graduation exam scores.

Of which, Foreign Trade University has the highest floor score of 24 points for block A00 and 23 points for the remaining admission blocks.

At National Economics University, the minimum score for Marketing is 22 points for all admission combinations (A00, A01, D01, D07).

Most of the middle-ranking schools have a floor score of around 17-20 points. The University of Finance and Marketing has the lowest floor score for Marketing, with 15 points.

Thu Hien

Source: https://dantri.com.vn/giao-duc/nganh-marketing-giu-nguyen-suc-hut-diem-chuan-3-nam-gan-day-cao-co-nao-20250727163025008.htm