Artists renew traditional art

Folk elements are exploited

The success of films such as “Dat rung phuong nam” or “Tro tan hong roc” has shown that the attraction comes from the cultural space of the South - from the language, people to customs and nature. Or the historical and cultural elements of Vietnam are also exploited to the fullest in the film “Tham tu Kien: Ky an khong dau”. The film is set in the Nguyen Dynasty - 19th century with ancient costumes, from the rustic ao tu than to the noble silk dress...

Hoa Minzy's MV "Bac Bling" is proof that music can help tourism "shine" in a different way.

In “The Soul Eater” - nursery rhymes and the folk painting “The Mouse Wedding” were incorporated into the film, creating extremely interesting colors. Then the film “Tam Cam: The Untold Story” was inspired by the fairy tale “Tam Cam” and combined magical and action elements to renew the story, also creating a very good effect for the film.

Music also recorded positive signals when many young artists returned to exploiting folk materials in a modern spirit. Like Hoang Thuy Linh with "De Mi noi cho ma nghe", then "See tinh". Recently, the MV "Bac Bling" by singer Hoa Minzy is a musical product that deeply exploits the culture of Quan Ho Bac Ninh . "Bac Bling" is not simply a "cultural background" for a market product, the MV also raises the issue of preserving identity in modern life in a very natural way.

Regarding this issue, director - Meritorious Artist Bui Trung Hai believes that preserving traditional culture is extremely important, but an equally important issue is promoting and creating on the traditional foundation. In the field of cinema, filmmakers have done this very well, they have successfully exploited materials from folk culture, fairy tales, legends... creating appeal and attraction for the audience.

Lecturer of the Vietnam Dance Academy, Ha Thai Son, also shared interesting things when he said that in order to effectively exploit traditional and national elements in contemporary dance, artists must delve into creative research so that the work both preserves its cultural identity and is easily accessible to modern audiences. With traditional dance works, they need to be performed with an attractive style and staging, combining lighting, sound technology and advanced stage techniques... at the same time, it will naturally have an appeal to the audience.

A typical example is the dance poem “Nang May”, with the language of folk dance combined with contemporary dance, the work has brought to the audience a scene of Vietnamese cultural life. As choreographer Nguyen Hai Truong said, through dance works, he wants to bring national history and traditional culture to young people, attracting and inspiring them to learn and love more about the values ​​of the nation.

Expand your creative horizons

In response to some opinions, is the over-emphasis on identity unintentionally becoming a barrier to creativity and innovation? Dr. Pham Viet Long - former Chairman of the Board of Directors of the Institute for Cultural and Development Studies, said that identity is not only contained in traditional elements but also expressed through the way of thinking, the way of posing problems and the way of reflecting social life. When artists combine the values ​​of traditional and contemporary elements, their works will touch on common issues of humanity.

According to Mr. Long, culture is not immutable, it always develops with people, reflecting changes in society, ideology and technology. When cultural identity is approached in an open way, art can become a bridge between tradition and the future, helping the new generation not only inherit but also enrich cultural values. The important thing is to preserve the core spirit of identity but also give it the opportunity to evolve and adapt to the movement of contemporary art.

Regarding this issue, Meritorious Artist Bui Trung Hai said that the first thing is that artists need to create according to their own feelings, instincts, and thoughts to achieve the necessary comfort in creating works. Artists not only receive creative inspiration within the limits of their own country's works of art, but also need to approach, learn, and be inspired by the pinnacles of international art. At that time, the national character will naturally manifest itself in the works in the artist's mind, and the audience will feel it.

“Cultural influence and exchange always have a positive effect on the cultural development of each country. In particular, successful contemporary works always clearly show that: Adaptation, transformation, and development are absolutely necessary” - director, Meritorious Artist Bui Trung Hai said.

To keep identity from fading in a flat world

Associate Professor, Dr. Le Van Toan - former Director of the Vietnam National Academy of Music, said that in art, individual creativity always plays a core role, a factor that clearly reflects the talent of the artist. That talent is nurtured from the quintessence of national culture, while inheriting the precious values ​​of human culture to create new works that have vitality in contemporary life. Therefore, creative talent needs to be respected and encouraged to develop.
According to him, all values ​​bear the historical imprint of each period. Preserving identity does not mean framing tradition, but inheriting the quintessence combined with receiving and transforming the quintessence of world culture into new works. That is the way to bring identity to life in art.

MV "Bac Bling" by Hoa Minzy reaches 200 million views

On May 22, Hoa Minzy’s MV “Bac Bling” reached 200 million views on YouTube. This achievement helped the Bac Ninh singer own the music video that reached 200 million views the fastest in Vpop history - after only 81 days of release.

On her personal page, Hoa Minzy shared: "With only 81 days, thanks to everyone's love, Hoa, Uncle Xuan Hinh, Mr. Tuan Cry, Masew and the crew have a new music record. We did it. So emotional, Bac Ninh, Vietnam."

According to YouTube, the MV "Bac Bling" has attracted 1.8 million likes and is currently ranked 34th on the global trending MV chart.

MV “Bac Bling” released on March 1, 2025, a musical product bearing the imprint of Bac Ninh Quan Ho homeland. “Bac Bling” combines modern music and folk sounds, honoring heritage and cultural identity.

In the MV, viewers witness typical images of Bac Ninh, from the four-panel dress, conical hat to famous landmarks such as Dau pagoda, Do temple, Dong Ho painting village...

Not only a music video, “Bac Bling” is also a reunion of many generations of Vietnamese artists such as: contemporary folk art icon Xuan Hinh, young "star" arranger Masew, singers Tuan Cry, Hoa Minzy. Along with that is the participation of 300 local people, joining hands to create an artistic space imbued with the Northern countryside.

The success of "Bac Bling" is a breakthrough, opening a new direction for young artists.

Previously, the record for the fastest 200 million views was held by “Song Gio” by the duo K-ICM and Jack (102 days). Following in order was “Bac Phan” (K-ICM and Jack; 132 days)…

According to experts, the success of the MV "Bac Bling" is a worthy result of the efforts of Hoa Minzy and her crew in promoting the image and unique culture of the land, Bac Ninh folk songs to audiences nationwide as well as internationally.

From the spread of the MV "Bac Bling", Bac Ninh province also organizes many free tours every Saturday and Sunday, including destinations appearing in the MV "Bac Bling" such as: Bac Ninh Museum - Do Temple - Dong Ho folk painting village - Vuon Cuoc Song Ecological Area - Dau Pagoda - To Pagoda - But Thap Pagoda...

According to daidoanket.vn

Source: https://baolaocai.vn/nghe-si-lam-moi-nghe-thuat-truyen-thong-post402305.html