In the first half of 2024, the Chinese television drama market has seen strong fluctuations with a series of hit projects being released one after another, from "Prosperity", "Southern Journey to the North" to "With Phoenix", "The Legend of Qing Yu Nian 2", "Mo Yu Yun Jian" and "The Story of Roses".
The above works have contributed to reviving the television drama market, affirming the position of "king of drama" and "queen of drama".
Among them, "Qing Yu Nian 2" by Zhang Ruo Jun and Li Qin leads in terms of broadcasting efficiency, accumulating 3.79 billion views since its premiere.
The next positions are "Du phuong hanh" by Trieu Le Dinh, Lam Canh Tan and "Mac vu van gian" by Ngo Can Ngon, Vuong Tinh Viet.
Famous movies from the beginning of 2024 to present are highly appreciated through broadcasting indicators such as ratings, views, character data... At the same time, they are also shown through the level of popularity in public opinion and the commercial value they bring.
Recently, some movies “Qingyu Nian 2”, “Mac Vu Van Gian” and “Chuyen Hoa Hong” are not only popular on social networks but also attract many advertisements, creating a series of trends on Douyin, BiliBili, Weibo…
According to Beacon Professional Edition, the common point of the TV series with good performance in the first 6 months of 2024 is that they are all adapted from famous literary IPs (intellectual property). In which, Tan Le company is leading with 3 projects "Du Phuong Hanh", "Khanh Du Nien 2" and "Chuyen Hoa Hong".
Since 2015, the relationship between literary IPs and the success of television dramas has become increasingly evident. In addition to some projects with original scripts, in recent years, Chinese dramas have tended to be adapted from famous literary works and online novels.
Apart from “Nam lai bac vang”, the remaining 5 films were all adapted from highly rated novels with a large readership. It seems that the impact of “big IPs” is increasingly happening on the television series sector. A good work is the foundation for television series to initially attract audiences.
As for adaptation, new types of films gradually appear and become familiar such as book crossing, reincarnation, system, time travel... Based on Yunhe Data, in the top 20 "hottest" TV series in 2023, up to 60% are adapted from online literary works.
Source: https://laodong.vn/giai-tri/ngoi-vuong-phim-truyen-hinh-2024-thuoc-ve-trieu-le-dinh-hay-luu-diec-phi-1367986.ldo
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