Vietnam's seafood products are facing difficulties entering the US market recently, along with the US's refusal to recognize 12 seafood exploitation occupations under the Marine Mammal Protection Act (MMPA), which could become a great pressure on the industry. Not only seafood, but a number of Vietnam's export industries are also facing many non-tariff barriers. From now until the end of the year, many export industries are urgently having to overcome difficulties and find new directions in the market.
For the seafood industry, if the US regulations cannot be overcome by 2026, the damage to the industry could reach 500 million USD/year. Faced with this reality, the Vietnam Association of Seafood Exporters and Producers (VASEP) proposed establishing an Emergency Task Force on Seafood Export, coordinating between ministries and the business community, reviewing risky shipments and proactively negotiating technical matters with the US.
Mr. Nguyen Hoai Nam - General Secretary of the Association of Seafood Processors and Exporters commented: "In the field of marine exploitation, not only Europe but also the US and Japan have had similar approaches. This is a story that requires the business community and the Association to accompany and closely coordinate with State agencies, especially the Ministry of Agriculture and Environment ".
In the US market, not only seafood but also the wood industry is facing investigations on plywood and furniture. However, wood exports are still accelerating, reaching more than 11 billion USD in 8 months of 2025.
Mr. Nguyen Chanh Phuong - Vice President of the Handicraft and Wood Processing Association of Ho Chi Minh City shared: "Vietnam's commitment policy is very stable and flexible, committed to sustainability, human resources, and taxes. Flexibility means we regularly increase dialogue to take advantage of opportunities for businesses."
In this context, businesses are also having to make efforts to find new orders to compensate for the decline due to market impacts.
Mr. Pham Quang Anh - General Director of Dony Garment Company said: "From now until the end of the year, our main focus is to seek orders from other markets or find niche products in the US market, to be able to increase exports, making up for the decline in the recent period".
Mr. Mohammad Mudasser - Director of Business Advisory Services - Transformation, PwC Vietnam commented: "The effectiveness of FTAs can be clearly seen: for example, with Europe, we have EVFTA, so trade turnover has grown by more than 15%/year in the past 2-3 years. And I see this trend continuing. The second thing is related to trade turnover with Asian countries. For example, trade turnover between India and Vietnam has grown by 20% per year".
The Ministry of Industry and Trade forecasts that to achieve the target of 12% export growth for the whole year, the remaining months of export need to bring in at least 37.5 billion USD/month. This is a huge challenge when global trade slows down and import standards are increasingly strict. Many businesses believe that what needs to be done is to raise standards across the industry, considering meeting international standards as mandatory - not just an optional advantage.
Source: https://vtv.vn/nhieu-nganh-hang-xuat-khau-gap-rut-go-kho-100250924114051963.htm
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