Affirming the tourism brand with the identity of Lang Son

In recent years, traditional cultural festivals have become a type of tourism that has developed strongly in each locality and is increasingly attractive to tourists. In recent years, all levels and sectors of Lang Son province have promoted the exploitation of the value of festivals associated with tourism development.

Opening program of the Lang Son Peach Blossom Festival 2025. (Photo: baochinhphu.vn)

Lang Son possesses diverse landscapes, unique cultural identity and a system of 280 festivals, of which 170 festivals are held regularly. According to the Master Plan No. 213/KH-UBND dated August 14 of the Provincial People's Committee, Lang Son will maintain the organization of provincial-level festivals and cultural and tourism events periodically every year and in each period, thereby forming a tourism brand with the identity of Lang Son.

Lang Son Peach Blossom Festival, lasting from mid-January to the end of February 2025, is a unique annual cultural and tourism event to honor the beauty of Peach blossoms, the symbol of Spring in Lang Son, while introducing and promoting the tourism potential and unique cultural heritage values ​​of ethnic groups in Lang Son province to domestic and international friends.

The organization of the annual Lang Son Peach Blossom Festival is one of the important events implementing the province's tourism development strategy, creating momentum for the province's economic and social development, linking trade, promoting cooperation and integration; at the same time, expressing the message of vision and commitment of Lang Son province in preserving and promoting the value of cultural heritage associated with the development of Lang Son UNESCO Global Geopark.

Next is the Ky Cung Temple Festival, held annually from January 22 to 27, associated with the Culture, Sports and Tourism Week. The highlight of the 2025 festival is the raft racing on the Ky Cung River, with the participation of 24 teams with 96 athletes from inside and outside the province, creating a vibrant atmosphere and leaving many beautiful impressions.

At the same time, the Lang Cuisine Festival introduces to visitors typical dishes such as sour pho, chao cake, Huu Lung grilled spring rolls, etc.

In addition, during the year there is also the Summer Tourism Festival in Dong Lam - Huu Lien (Huu Lung), the Border Light Festival on the occasion of Mid-Autumn Festival and the Dong color tourism festival in Lang Son at the end of the year.

The Long Tong Festival of Khon Leng village in 2024 attracted nearly 10,000 people and tourists to participate in the festival. The festival contributes to preserving and promoting the traditional cultural values ​​of ethnic groups, especially the Tay and Nung. This is also an opportunity for people to gather, organize and participate in cultural and artistic activities, gradually spreading and promoting the traditional cultural beauty of Lang to friends inside and outside the province.

Most recently, on November 7, the People's Committee of Bac Son commune organized the opening ceremony of the "Bac Son Golden Season" tourism festival in 2025 with the theme "Golden Season in Bac Son homeland".

The 2025 "Bac Son Golden Season" tourism festival will be held from November 7 to November 15 with a series of outstanding cultural and sports activities suitable to the actual situation of Bac Son commune and communes in the western region of Lang Son province such as: rice harvesting competition with rudimentary tools, rice pounding competition with rudimentary tools, black banh chung wrapping competition, goat fighting competition, bird fighting competition, exploring Quynh Son golden valley by paragliding, SUP rowing (Stand-Up Paddleboarding or also known as stand-up paddleboard or paddleboard) in the middle of the rice field, experiencing the yin-yang tile village, cultural exchange...

In particular, at this year's festival, the People's Committee of Bac Son commune will receive the award for Best Tourist Village in 2025 from the United Nations Tourism Organization (UN Tourism) for Lang Son Quynh Son Community Tourism Village (Bac Son commune).

Thanks to the good exploitation of cultural and festival values, Lang Son tourism is increasingly flourishing. In the first 6 months of 2025, the province welcomed 3.1 million visitors, including 131,000 international visitors, with revenue of nearly VND 2,931 billion, up 12.6% over the same period. With this momentum, Lang Son expects to reach 4.4 million visitors, about 300,000 international visitors and revenue of VND 4,500 billion in 2025.

With investment in infrastructure, diverse tourism products, a methodical promotion strategy, and effective exploitation and promotion of the value of traditional festivals, Lang Son will have more unique, attractive tourism products commensurate with its potential.

Source: https://bvhttdl.gov.vn/khang-dinh-thuong-hieu-du-lich-mang-dam-ban-sac-xu-lang-20251110110148829.htm