Kinhtedothi - In 2025, Ninh Binh tourism industry strives to welcome over 9.1 million visitors, including 2 million international visitors; estimated revenue reaches over 10,000 billion VND.
The year 2024 marks the strong development of Ninh Binh tourism industry with many positive results. The whole province is estimated to welcome 8.7 million tourists, exceeding the plan by 16%, up 30% compared to 2023. Of which, international visitors reached 1.5 million - the most impressive number ever.
Revenue from tourism for the whole year reached over VND 9,100 billion, up 40.15% compared to 2023. Accommodation activities are estimated at over VND 862.1 billion, up 25.31%; restaurant activities are estimated at nearly VND 4,568 billion, up 38.61%; transportation activities are estimated at nearly VND 1,130 billion, up 29.74%; sightseeing tickets are estimated at over VND 588 billion, up 31.41%; sales of goods and souvenirs are estimated at over VND 942 billion, more than 1.7 times higher; other services have estimated revenue of over VND 1,83.3 billion, nearly 1.6 times higher.
The image of Ninh Binh continues to be strongly marked on the national and international tourism map. Ninh Binh has become one of the top 10 destinations in Vietnam and received many prestigious awards from international organizations and websites such as: top 10 most attractive experiences in 2024; top 10 friendliest destinations in the world ; top 10 world wonders for those who do not like crowds. Trang An Scenic Landscape Complex was voted as "an influential destination in the world".
In 2024, Ninh Binh will promote promotional activities, especially on digital platforms. This will help Ninh Binh tourism attract more international visitors, especially from key tourism markets such as Europe, North America, India, Japan, Korea, and Taiwan.
In addition, successfully organized national and international cultural and sporting events have created opportunities for tourists to experience and explore culture, while contributing to promoting and spreading the image and tourism brand of Ninh Binh on the world tourism map.
In 2025, Ninh Binh tourism industry strives to welcome over 9.1 million visitors, including 2 million international visitors; estimated revenue reaches over 10,000 billion VND.
To achieve this goal, gradually turning tourism into a spearhead economic sector, according to the Ninh Binh Department of Tourism, the industry needs to continue investing, renovating, upgrading technical facilities, and modern tourist service conditions. With the characteristics of preferring to travel in small groups, organizing trips themselves, customers have higher demands from the booking stage, services to convenience in accessing and using services... gradually turning Ninh Binh into a 4-season tourist destination, with typical tourism products such as: sightseeing, resorts, entertainment, sports, MICE tourism...
Develop new tourism products with unique characteristics associated with cultural values, heritage values of Hoa Lu ancient capital, Trang An world cultural and natural heritage; develop gift and souvenir products associated with indigenous knowledge and cultural heritage of the province.
To strengthen tourism promotion and advertising, it is necessary to prioritize resources to coordinate the organization of promotional activities and programs abroad, especially in potential target markets such as Japan, Korea, China, Taiwan, Europe, India, etc.
In addition, continue to promote communication and promote Ninh Binh tourism brand through the Ninh Binh - The beauty of the ancient capital brand identity. Focus on building the image and tourism brand through service quality, professionalism, cultural tourism environment, civilization, friendliness, and hospitality, which are decisive factors in the return of tourists.
Source: https://kinhtedothi.vn/ninh-binh-phan-dau-nam-2025-don-2-trieu-khach-quoc-te.html
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