(Dan Tri) - Having been trusted by consumers for 11 consecutive years, Nam Ngu fish sauce is continuing its journey of sustainable development by combining it with a famous specialty in a new product: Nam Ngu Chili Garlic Ly Son.
More than 16 years of making an impression on Vietnamese consumers
Recently, according to the results of the annual report Vietnam Brand Footprint 2023, Nam Ngu brand still excellently maintained its leading position in rural areas and ranked 3rd in urban areas according to the ranking of "Top 10 most purchased packaged food brands in Vietnam" announced in July 2023 by Kantar Worldpanel. With more than 16 years accompanying millions of Vietnamese kitchens, nearly 2 decades of continuous efforts and constant improvement on the journey to conquer the taste of consumers, Nam Ngu has won the trust of many families, affirming its position in the market, with 11 consecutive years holding the leading position in the top 1 ranking in rural areas and top 3 in urban areas.
With the daily mission of improving the material and spiritual life of consumers, each product is the result of careful research and care, putting all the love into each product to bring delicious and quality meals to millions of Vietnamese family meals.
Nam Ngu fish sauce has attracted consumers for more than 10 consecutive years (Photo: Masan ).
For the consumer goods industry with so much competition, building consumer loyalty is not easy and Nam Ngu has succeeded in continuously maintaining its position in the top 3 most chosen brands in Vietnam.
Masan Consumer Goods Corporation is in the top 5 most chosen brands (Photo: Masan).
Achieving this award chosen by consumers is a great motivation for the brand to continue to innovate and improve product quality, bringing consumers new and wonderful experiences from Nam Ngu fish sauce.
New turning point of Nam Ngu fish sauce - raising the level of regional specialties
With a sustainable development strategy, Nam Ngu has worked hard to create delicious, high-quality ready-to-mix fish sauce products, especially using Vietnamese regional specialty ingredients, to bring millions of Vietnamese consumers the opportunity to enjoy delicious dishes combined with specialties from many regions of the country.
On July 1, the signing ceremony of a long-term supply agreement for Ly Son garlic took place between the Nam Ngu brand and representatives of garlic farmers on Ly Son island district to launch the new Nam Ngu Chili Garlic Ly Son product. This is a concrete example of the combination of Nam Ngu fish sauce - a fish sauce trusted from rural to urban areas of Vietnam with Ly Son garlic specialty, thereby expanding the opportunity to promote and enhance the value of Ly Son garlic specialty to people across the country.
Representatives of Nam Ngu brand and Ly Son island district signed a long-term supply agreement for Ly Son garlic (Photo: Masan).
Ly Son garlic is famous for its aroma, mild spicy but sweet taste, small, white garlic bulbs, high essential oil content thanks to the difference from the volcanic lava soil containing many precious minerals and the long-standing farming experience of the local people, adding a layer of coral sand covering the surface. All have created the wonderful flavor of this precious garlic variety on the island.
By launching the product Nam Ngu Chili Garlic Ly Son, consumers nationwide will be able to enjoy the delicious taste of Ly Son garlic in Nam Ngu dipping sauce in every daily meal. In addition, with the strategy of expanding the export market, Nam Ngu will increase the opportunity to promote and enhance the brand value of Ly Son garlic.
Nam Ngu Chili Garlic Ly Son is a combination of Nam Ngu fish sauce and 100% garlic from Ly Son island. The product blends sweet, sour and spicy flavors, suitable for dishes such as fried fish, boiled meat, seafood, mixed salad, or grilled pork vermicelli, broken rice...
Nam Ngu Chili Garlic Ly Son is made from 100% garlic from Ly Son island (Photo: Masan).
Next, Nam Ngu brand will continue to develop ready-to-mix fish sauce products using suitable local specialties bearing the mark of Vietnamese specialties such as ginger, tamarind, lemongrass, pepper... to meet the diverse tastes of consumers nationwide and internationally .
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