Promoting the effectiveness of digital technology in trade promotion

In 2022, revenue from e-commerce activities in total retail sales and consumer service revenue in the province is estimated to reach over 7.9 trillion VND, contributing 10.8% to total retail sales of goods. Continuing to promote the effectiveness of the digital technology platform, the province is currently vigorously implementing many solutions, innovating trade promotion (XTTM), taking advantage of new opportunities brought by the 4.0 revolution to support businesses, cooperatives, and production households to consume products.

Cashless smart street at Tuan Chau International Passenger Port. ***Photo: Hoang Quynh***

According to the data of the Electronic Information Portal on the management of the database of registration and notification of e-commerce websites/applications of the Ministry of Industry and Trade , in Quang Ninh province, there are currently 148 e-commerce websites. Of which, 143 websites have the function of selling products and 5 websites have the function of being e-commerce trading floors. Up to now, 267 OCOP products with 3-5 star standards have been put on e-commerce trading floors. Particularly, the Quang Ninh e-commerce trading floor (http://teqni.gov.vn) is introducing 383 OCOP products, of which 172/336 products have 3 stars or more. In particular, to promote the promotion and trade of OCOP products, the new e-commerce trading floor at http://ocop.com.vn has been put into trial run to complete new commercial features.

It can be seen that in the past 3 years of the pandemic, the application of information technology in trade promotion activities has been focused on by organizations and enterprises in the province, gradually adapting effectively to the market situation. The provision of domestic and foreign market information, searching and expanding market development, guiding and supporting enterprises in the province to apply e-commerce in production and business and keeping up with the process of international economic integration has been carried out regularly and continuously.

In November 2022, the Department of Industry and Trade coordinated with the Information Technology Application Center under the Department of Trade Promotion - Ministry of Industry and Trade to organize a training conference to improve capacity on information technology application and digital transformation in trade promotion in Quang Ninh province for 60 delegates who are civil servants of departments, branches and sectors of the province; civil servants in charge of trade promotion of localities, enterprises, cooperatives... Participating in the training course, the delegates were informed about the content of Decision 1968/QD-TTg of the Prime Minister and the Implementation Plan of the Ministry of Industry and Trade, Quang Ninh Provincial People's Committee; were introduced in detail to the Trade Promotion Ecosystem (DECOBIZ) and were guided and directly practiced participating in the information management and trade promotion management system.

Then, in December 2022, the Department of Industry and Trade coordinated with the Department of Asia - Africa Market (Ministry of Industry and Trade) to organize a conference to connect and support information for enterprises exporting agricultural and aquatic products to the Chinese market with the participation of over 130 delegates at the online bridge point of Mong Cai City; 100 delegates at the online bridges of a number of provinces and cities in the country and the Trade Counselor, Vietnam Trade Office Branch in Kunming, Guangzhou, Nanning, Guangxi, Shanghai and Beijing (China).

Deploying an e-commerce platform at the 2023 Summer OCOP Fair. Photo: Minh Duc

In addition, in order to orient and support enterprises in applying information technology and digital transformation in trade promotion, the Department of Industry and Trade also widely informs about 80 domestic and foreign trade promotion programs, including 20 online trade conferences, trade promotion programs and cooperation between Vietnamese enterprises and partners around the world such as Mexico, India, Africa, China, South America, EU... organized by the Department of Trade Promotion and the Vietnam Trade Office abroad to enterprises, production and business establishments in the province in many forms: Documents, on the electronic information portal, the Department's DDCI fanpage...; at the same time, support and guide units to register to participate when needed. In addition, currently, 100% of administrative procedures in the field of trade promotion are deployed online public services at levels 3 and 4 at the Provincial Public Administration Service Center and integrated on the National Public Service Portal.

Quang Ninh province aims to have 55% of the population participating in online shopping by 2025, 50% of supermarkets, shopping centers, modern distribution facilities, households and individuals using non-cash payment methods in shopping and consumption. E-commerce transaction turnover of enterprises - consumers will increase by an average of 15%/year. At the same time, 80% of enterprises will have electronic information pages, place orders or receive orders through electronic means; 90% of purchases on e-commerce websites/applications will have electronic invoices. It is expected that each year the province will support 10 units, including enterprises, cooperatives, and production facilities, to build software for sales management, business management, marketing, logistics, and integrate e-commerce payment card solutions on websites... At the same time, a smart supply chain model, using big data to forecast the market for some key agricultural products, will also be built...

To achieve this goal, the province is currently focusing on developing and perfecting e-commerce infrastructure in the online transaction support system, integrating payment, electronic invoices and transaction information authentication solutions, deploying a dispute resolution center combined with guaranteed payment, an online management system for delivery services and order completion. In addition, e-commerce products and solutions will also be focused on to help small and micro enterprises to deploy, especially supporting capacity building for export enterprises to participate in reputable e-commerce trading floors at home and abroad. At the same time, the province will organize connections between e-commerce enterprises (online) with traditional distribution enterprises (offline), manufacturers through programs such as: Safe food distribution, online promotions... to strengthen cooperation in the business community and consolidate and enhance consumer confidence in e-commerce transactions. In the immediate future, in 2023, the Quang Ninh Industry and Trade sector will closely monitor the implementation of the Digital Trade Promotion Ecosystem from the Department of Trade Promotion (Ministry of Industry and Trade) to promptly advise on the implementation of the Quang Ninh province's trade promotion data system that meets the standards for data connection with the trade promotion ecosystem. At the same time, raise awareness and skills in applying information technology and digital transformation through training conferences, focusing on enterprises, cooperatives, and business establishments in the province. Provide information and support businesses to participate in domestic and foreign trade fairs and conferences online. Support organizations and businesses to participate in and organize trade promotion programs on the Digital Trade Promotion Ecosystem platform.

With active and effective participation, certainly in the coming time, e-commerce in Quang Ninh province will soon become a popular activity, contributing to improving the competitiveness of enterprises and the competitiveness of the province, making Quang Ninh soon become a province with a developed e-commerce market in the top of the country, contributing to promoting the industrialization and modernization process, in line with the process of international economic integration.

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