Developing night tourism products: Requires drastic participation

To complete the draft and realize the above idea, it requires the drastic participation of all levels, sectors, organizations and enterprises.

From the priority orientation of developing the center of Pleiku City into an area for developing night tourism products of the province, at the same time developing diverse, unique, sustainable night tourism products with high quality and added value, the draft identifies 3 locations to develop night services to attract tourists including: Dai Doan Ket Square area - Anh Hung Nup street parking lot; Phung Hung street - Hoi Phu stream route and the small bus station (old) in Dien Hong ward.

On that basis, the province invests in public works and related facilities to support the formation of night services such as performance spaces, outdoor music stages, information support centers for tourists... and calls on investors and businesses to participate.

Currently, the People's Committee of Pleiku City is promoting the development of a plan to organize a night food street on Nguyen Thien Thuat Street (old small bus station). Photo: D.T

Models for developing night tourism products include cultural and artistic performances and introducing culinary culture and night food services. The area of ​​Dai Doan Ket Square and the parking lot of Anh Hung Nup Street is where gong performances, street music , and music performances for major national holidays take place; mass art programs of wards and communes, folk dance programs of students, etc.

In addition, visitors can also experience additional services such as: shopping, visiting booths displaying and introducing regional products and traditional craft products; participating in regular events and entertainment at night.

Also according to the draft, at the walking street on Phung Hung Street, the night market on the road along Hoi Phu Stream and the night food street at the old small bus station (Dien Hong Ward), people and tourists can experience traditional cuisine, typical of Gia Lai, modern cuisine, street food... along with shopping services, sports activities, beauty and other suitable entertainment services.

Part of the above project is currently being promoted by the People's Committee of Pleiku City by developing a plan to organize a night food street on Nguyen Thien Thuat-Tran Phu Street (old small bus station) with a budget of 16.9 billion VND for infrastructure renovation and completion.

It is expected that by May 2025, the city will arrange and organize the booths here in 2 phases. Phase 1, arrange and organize 73 booths in the small bus station area to sell food and OCOP products. Phase 2, arrange and organize 20 booths selling clothes, shoes, souvenirs, specialties and handicraft products on Nguyen Thien Thuat Street (from Le Lai Street to Hoang Van Thu Street).

In order to create the attractiveness of the destination, the draft encourages museums, libraries, cinemas, cultural-commercial centers, restaurant systems, service providers, etc. to invest in upgrading facilities, diversifying products and improving service quality to open to serve tourists at night.

In addition, businesses are encouraged to invest and organize activities and services at night such as: coffee shops, bars, pubs, restaurants, shopping, health care (spa, massage), high-quality resorts...; upgrade services, extend operating hours, attract brands to build high-end shopping areas. Travel agencies are also encouraged to build tours to explore cuisine and night shopping; develop community tourism associated with night services (gong performances in villages)...

With the goal of creating momentum for tourism development, the issuance of the project is extremely necessary, although a bit late. This is because neighboring provinces and in the region have started this work very early and attracted tourists with effective models. Typical examples are Da Lat Night Market (Lam Dong province), Dak Bla Night Street (Kon Tum province), Quy Nhon Food Street (Binh Dinh province) ...

Observing the operation of the above models, we can see that the revenue from food services, coffee, restaurants, souvenirs, entertainment, etc. is very large because many tourists have the need to explore the destination when the city lights up. These are the people who are willing to "spend" to have complete and interesting experiences for a trip.

Gia Lai currently has many advantages to develop night tourism products. However, activities taking place during this time, in addition to service quality, also require ensuring security and order, so that Pleiku is truly a safe and friendly destination.

Another factor to consider is ensuring food safety and environmental hygiene, arranging trash cans and public toilet systems to meet the needs of tourists. Emphasizing this issue because environmental hygiene is a "minus point" through some major events in Pleiku City.

To operate the Project to develop night tourism products in Gia Lai, in addition to the State’s investment and calling for socialized resources, the active participation of the local community is needed. The friendliness and sincerity of local people with the spirit of “no overcharging”, “each person is a tour guide”… will contribute to creating a beautiful image for Gia Lai tourism.

Therefore, propaganda and training for professional tourism staff as well as local communities is something that needs to be focused on in the coming time.

Source: https://baogialai.com.vn/phat-trien-san-pham-du-lich-dem-can-su-vao-cuoc-quyet-liet-post316369.html