Developed by the entertainment technology studio Feature.io and directed by filmmaker David Ayer, Lollipop Racing will showcase Porsche's latest high-performance cars, including the 911 GT3 RS and 911 GT3 R.
Porsche is participating in Lollipop Racing.
A unique blend of fiction and interaction.
The series is structured as a unique blend of fiction and gameplay, comprising ten episodes and ten competitive motorsport races taking place in iconic cities like Los Angeles, Miami, and London. Importantly, Lollipop Racing is more than just a show; it invites Porsche fans to become part of the experience.
Participants can register on the Lollipop Racing platform to not only watch the film but also participate in the game and adjust their strategy based on plot details revealed in each episode. Ayesha Coker, vice president of marketing for Porsche Cars North America, shared: “Porsche is thrilled to be involved in ‘Lollipop Racing.’ Integrating a scripted film series with interactive gameplay will provide a creative and exciting way for racing fans, gamers, and beginners alike to connect.”
Join a virtual sports racing team.
Lollipop Racing is powered by Feature.io's proprietary Smart Content™ technology, aiming to redefine audience engagement through a blend of digital storytelling and immersive gaming. Viewers will have the opportunity to join one of 15 competing teams on a virtual track, five of which are equipped with Porsches, allowing players to strategize and race in the 911 GT3 RS and GT3 R.
Launch details
Recently, Lollipop Racing released a trailer for the series, featuring street racing in Los Angeles between two Porsche GT3 RS cars. The series' test episode is expected to premiere in early 2025, while the racing season will begin later that year.
X [embed]https://www.youtube.com/watch?v=vqw1aScZA3Y[/embed]
Expectations and Interaction
While details about the "interactivity" in the game series haven't been released yet, Lollipop Racing promises that players can participate in "reward missions" and compete in a "fantasy sports experience." Participants in this interactive sports racing game will need to follow each episode to uncover interwoven clues in the story and adjust their strategies to increase their chances of winning at the end of the season.
We can expect a similarly engaging experience to "Black Mirror: Bandersnatch" — hopefully with less anxiety and fear.
Hung Nguyen (According to AutoBlog)
Source: https://www.congluan.vn/porsche-cong-bo-lollipop-racing-phim-va-tro-choi-tuong-tac-post316585.html
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